SBS enters the digital marketing solutions business with the creation of DigIdea. | | Story

Spanish Broadcasting System is the latest radio company to set up a digital marketing agency and will soon launch DigiIdea’s digital marketing solutions.

DigIdea’s full-service digital solutions include search marketing, display, OTT/CTV, email, and social, along with a Spanish portfolio of radio, television, streaming audio, and programmatic platforms.

“SBS is extremely excited about the launch of DigIdea,” said President and COO Albert Rodriguez in a release. solution. “

DigIdea plans to launch in October 2022 in Los Angeles, followed by New York, Puerto Rico and Florida (where the company owns radio stations). The remaining markets he plans to launch in early 2023.

“The DigIdea initiative offers professionally crafted creative digital marketing solutions to agencies and clients looking to reach the Hispanic consumer in the United States,” added Raul Alarcon, Chairman and CEO. . [of] Our experience in serving Latino audiophiles empowers us in providing our digital clients with the necessary know-how, tools and staff to ensure effective and immediate results. I will give it to you. “

SBS joins several radio groups with separate digital marketing services divisions, including Salem Surround by Salem Media Group, Ferocious Media by Connoisseur Media, 2060 Digital by Hubbard and Townsquare Interactive by Townsquare Media.

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