SBS Launches Pure Play Digital Division, DigiIdea
Miami—Spanish Broadcasting System, Inc, (SBS) (OTC Pink: SBSAA) announces expansion into digital marketing with the launch of its newly created digital marketing dedicated division, DigiIdea, Digital Marketing Solutions.
The addition of DigIdea Digital Marketing Solutions to the SBS family will make SBS a one-stop-shop for a company’s complete marketing needs, the company said.
SBS already has television, radio and streaming operations with Mega TV, Spanish-language radio stations in eight markets, LaMusica and SBS Entertainment.
DigIdea’s full service digital solutions include search marketing, display, ott/ctv, email and social.
“The Digidea initiative offers well-crafted and creative digital marketing solutions to advertising agencies and clients seeking to reach Hispanic consumers in the United States. ‘s 40 years of experience are highly advantageous in providing the necessary know-how, tools, and staff to ensure effective and immediate results for our digital clients,” said Raul Alarcon, Chairman and CEO of SBS. said like this.
DigIdea will launch in LA in October 2022, followed by NY, Puerto Rico and Florida.