Marketing Agency Founded and Operated by Woman – ME3 Digital – Runs NIL Football Campaign for Hooters
ME3 Digital Launches New Influencer Campaign at NIL Collegiate Sports
Orlando, Florida (RestaurantNews.com) ME3 DigitalFounder and operator of the award-winning Hooters digital marketing agency, announced the expansion of its offerings and the launch of the Hooters NIL football campaign. Over the past three years, ME3 Digital has helped Hooters with social media, influencer marketing, digital listings, review management, and content creation for nearly 200+ stores. For 2021, the team will introduce a dedicated influencer department, involved in running his NIL football campaign, which recently launched with the Hooters this month.
Hooters Chief Marketing Officer Bruce Skala approached ME3 with the campaign concept. From there, ME3 has implemented his Hooters vision of his NIL Fall football campaign, with schools and players acting as player-school contact points throughout the partnership on behalf of Hooters to take the lead at the forefront. I was. This includes scouting and contacting players who fit the campaign, navigating NIL restrictions and policies, negotiating contract terms and offers, scheduling team outings and team photo shoots for player social content, branding Includes managing standards, communicating the player and his NIL compliance expectations. Branding throughout the campaign.
Participants in the Hooters NIL program include offensive line players from Auburn, LSU, University of Miami (FL), Texas A&M, Georgia Tech, Missouri, Vanderbilt, Florida Atlantic University, and University of South Florida.visit www.hooters.com/college-athlete-sponsorships View the roster of linemen who have signed the NIL contract.
“We were impressed not only with the agency’s swift engagement, focus and organization in executing this campaign with NIL’s college sports and Hooters, but also with the agency, if not the only female-led agency. , takes great pride in being one of the few agencies to run a campaign with a NIL campaign at this capacity,” said Michaela Falco, Founder and Agency Director of ME3 Digital. “We are extremely grateful for our longstanding relationship with Hooters and are extremely proud of our recent award of being named Hooters Agency Partner of the Year at the 2022 Annual Corporate Conference. We look forward to evolving and expanding the NIL service in .”
Founder and owner of ME3 Digital, Michaela Falco was a former Hooters Girl before embarking on a career in digital marketing. She has won multiple awards as Hooters Her Girl and has been recognized by her brand several times, including appearing in her Hooters Calendar, Hooters International her pageant, and appearing in the brand’s national commercials. Mikaela turned from Hooters Girl to founder of her award-winning digital marketing her agency, building a team of young professionals who contributed to the company’s continued success.
Founded in 2019, ME3 Digital is a virtual agency with teams across the United States and headquarters in Central Florida. ME3 Digital is a female-founded and operated digital her marketing agency specializing in innovative social media and large-scale influencer marketing. Services include social media management, social media consulting and training, influencer marketing and her NIL campaigns, digital list management, content creation, graphic design, photography and videography.
For more information about ME3 Digital and ME3 Digital’s NIL Marketing Services, please visit: https://me3digital.com When https://me3digital.com/nil.
Media contact:
Eileen Lieber
Passion PR Consulting
321-277-7812
irene@passionprconsulting.com