Heinz & Thredup releases ketchup dyed fashion collection
Some of us (okay, that’s me) can’t eat without ruining our outfits.
The seasoning maker has partnered with Thredup, one of the world’s largest resale platforms, to create a collection of 157 pre-owned streetwear and designer items, each with its own ketchup stain. The Heinz Vintage Drip collection, sourced exclusively through the platform, says, “This is not a stain, it’s a statement,” according to both brands.
“Heinz is globally recognized for its iconic glass bottles, keystones and slow-pour ketchup, but we also see the stains we leave on our clothes as another iconic brand symbol, telling stories. We saw an opportunity to turn the stain into a statement,” said Alyssa Cicero, brand manager at Heinz Brand Communications, in a press release. “This collection is a sustained celebration of the character that Heinz’s Ketchup Her Stain adds to apparel and invites fans to embrace the new iconic symbol.”
The entire collection features sustainable, one-of-a-kind pieces. This makes sense given Thredup’s milieu-obsessed fan base of Gen Z and millennials. After all, second-hand apparel is expected to grow 127% by 2026, according to the brand.
“At Thredup, we believe that all clothing needs a second life, even victims of summer barbecues,” Erin Wallace, vice president of integrated marketing, added in the release. “We are thrilled to partner with iconic brands like Heinz to create the first-ever line of ketchup-stained second-hand clothing and celebrate repurposing. Doing good for people and the planet. While the economy. We hope it will be a splash…error…drip!”
The Heinz Vintage Drip is designed for inclusivity regardless of size or gender. The collection includes sizes from XXS to XXL. The first drop will launch on his August 30th, with the second release scheduled for his September 13th. All proceeds go to Rise Against Hunger.