Goevry World Shopping Magazine

Top Menu

  • DMCA
  • Privacy Policy
  • Contacts
  • UK
  • DE

Main Menu

  • Travel & Lifestyle
  • Fashion
  • Health & Beauty
  • Science & Tech
  • Gift Guides
  • Buying Guides
  • DMCA
  • Privacy Policy
  • Contacts
  • UK
  • DE

logo

Goevry World Shopping Magazine

  • Travel & Lifestyle
    • Ultimate Adventure and Sensory Exploration at Xcaret: Your Gateway to Riviera Maya’s ...

      June 13, 2025
      0
    • Thrill Unleashed – Curated Adventure Gifts for the Daring, Bold, and Wild ...

      June 12, 2025
      0
    • Explore New Roads in Comfort and Style with Europcar’s Flexible Vehicle Rental ...

      June 10, 2025
      0
    • The QHotels Collection – Luxury Escapes, Spa Breaks, and Golf Retreats Across ...

      June 10, 2025
      0
    • Caesars Unleashed – Luxury, Luck, and Legendary Escapes Await

      June 9, 2025
      0
    • Europcar Offers the Ultimate Travel Flexibility with a Wide Range of Reliable ...

      June 7, 2025
      0
    • Explore the Best Travel Insurance Options for Every Journey and Travel Type ...

      June 7, 2025
      0
    • Unlocking the Future of Longevity and Healthy Aging with Audiobooks

      June 6, 2025
      0
    • Effortless Car Rental: Making Travel More Convenient and Enjoyable

      June 6, 2025
      0
  • Fashion
    • Stylish Finds for Little Ones: Shop Pre-Loved Kids' Dresses with Purpose

      June 13, 2025
      0
    • Jeden Kilometer meistern: Laufbar Laufjacke für Herren – Unübertroffener Komfort, Stil und ...

      June 10, 2025
      0
    • Scopri profumi femminili di lusso per ogni stato d'animo e occasione

      June 6, 2025
      0
    • Shop Smart, Dress Sharp: Ethical Superstore Men’s Shirts for a Stylish and ...

      June 4, 2025
      0
    • Transform Your Wardrobe with the Unmatched Style of Dresses from WAT THE ...

      June 4, 2025
      0
    • Versatile Dresses for Every Occasion: Sustainable Fashion at Its Best

      June 4, 2025
      0
    • Explore the Best Men’s Shirts for Sustainable Travel and Style

      June 4, 2025
      0
    • Transform Your Daily Look with These Luxe Loungewear Must-Haves

      June 4, 2025
      0
    • Timeless Denim and Relaxed Fits: Discovering WAT THE BRAND’s Essentials

      June 3, 2025
      0
  • Health & Beauty
    • Fuel Your Workout with MyProtein’s Protein Powders: Amazing Offers Inside

      June 12, 2025
      0
    • Verwandeln Sie Ihr Haar mit MiiN Cosmetics: Die ultimative Revolution in der ...

      June 11, 2025
      0
    • Verbessern Sie Ihre Wellness-Routine mit Lucky Hemp CBD Ölen

      June 11, 2025
      0
    • L'ARISÉ Beauty: Entdecken Sie den Reiz von pudriger Eleganz und zeitloser Raffinesse ...

      June 9, 2025
      0
    • Scopri i prodotti delicati per la cura dei capelli e per ottenere ...

      June 8, 2025
      0
    • Trasforma la tua pelle con questi prodotti idratanti essenziali – Sconti speciali

      June 6, 2025
      0
    • Le migliori soluzioni per la cura della pelle: protezione solare e sollievo ...

      June 6, 2025
      0
    • Experience Enhanced Wellness with Zooki’s Cutting-Edge Liquid Supplements Designed for Maximum Effectiveness

      June 6, 2025
      0
    • Satisfy Your Nut Butter Cravings with MyProtein’s Pure, No-Additive Spreads

      June 3, 2025
      0
  • Science & Tech
    • Scoprite il futuro dell'informatica con i portatili e le workstation ad alte ...

      June 15, 2025
      0
    • Entdecken Sie die Innovation hinter Ninja-Geräten: Revolutionieren Sie Ihre Küche noch heute

      June 2, 2025
      0
    • Unleash Your Imagination: Explore Science Fiction & Fantasy Audiobooks with Audible

      March 12, 2025
      0
    • Apple MacBook Air bei WIRKAUFENS - Clevere Angebote, Top-Qualität und ultimative Leistung!

      March 1, 2025
      0
    • AGM-Batterien bei ATP Autoteile - Kraft, Leistung und Zuverlässigkeit für Ihr Fahrzeug!

      February 26, 2025
      0
    • Crush Your Hiring Test with JobTestPrep – Your Gateway to Career Success

      February 25, 2025
      0
    • Master Every Job Assessment with JobTestPrep Comprehensive Practice Tests and Expert Study ...

      February 19, 2025
      0
    • Transformieren Sie Ihr Unternehmen Mit Sage: Effizienz In Höchstform

      January 31, 2025
      0
    • Alla scoperta dell'Universo con l'Istituto Stellare Comprendere i misteri del Cosmo

      January 9, 2025
      0
  • Gift Guides
    • Create Lasting Memories with CEWE Photo Book: Your Personalized Keepsake from Boots ...

      May 8, 2025
      0
    • Farrar & Tanner: Luxury and Bespoke Gifts for Every Occasion

      March 25, 2025
      0
    • Tommee Tippee Soothers: The Perfect Blend of Comfort, Style, and Practicality for ...

      March 13, 2025
      0
    • Indulge at the Pinnacle of Private Luxury with Je Joue

      March 8, 2025
      0
    • Get Closer to Your Favorite Stars With Memmo.me’s Exclusive Celebrity Video Messages

      February 25, 2025
      0
    • Waterford Crystal – Mastering the Art of Fine Glassware and Elegant Home ...

      February 15, 2025
      0
    • Discover the World of Exclusive Whiskies with The Scotch Malt Whisky Society

      February 8, 2025
      0
    • Embark on an Exclusive Whisky Journey with The Scotch Malt Whisky Society

      February 8, 2025
      0
    • Waterford Crystal – Timeless Beauty and Artistry in Luxury Glassware and Home ...

      January 28, 2025
      0
  • Buying Guides
    • Elevate Your Game with Premium Golf Balls and Exclusive Deals at Discount ...

      April 17, 2025
      0
    • Aatu’s Premium Dog and Cat Food Delivers High-Quality Nutrition with Natural Ingredients

      April 14, 2025
      0
    • AATU Offers Premium Pet Food Made with Fresh Meat and Natural Ingredients ...

      April 9, 2025
      0
    • Discover the Best Boxsets from Townsendmusic

      February 21, 2025
      0
    • Transform Your Garden into a Bird Haven with These Must-Haves

      January 10, 2025
      0
    • Discovering Unique Whisky Flavours: A Journey of Taste and Tradition

      January 10, 2025
      0
    • Stress-Free Parenting Explore Tommee Tippee’s Range of Baby Care Innovations

      December 26, 2024
      0
    • TOMMEE TIPPEE Innovative Designs for Happy, Healthy Babies and Stress-Free Parents

      December 12, 2024
      0
    • Intelligent einkaufen: Der ultimative Preisvergleich für die besten Deals

      December 11, 2024
      0
  • Scoprite il futuro dell’informatica con i portatili e le workstation ad alte prestazioni di HP

  • Comprehensive Divorce Guides: How to Secure Your Financial Future During and After Divorce

  • Shop with Purpose: Oxfam’s Creative & Impactful Products

  • Ultimate Adventure and Sensory Exploration at Xcaret: Your Gateway to Riviera Maya’s Best Parks

  • Stylish Finds for Little Ones: Shop Pre-Loved Kids’ Dresses with Purpose

  • Verbessern Sie die Gesundheit Ihres Pferdes mit den natürlichen Premium-Nahrungsergänzungen von EQUIVA

  • Fuel Your Workout with MyProtein’s Protein Powders: Amazing Offers Inside

  • Audible Experience Redefined – Audiobooks, Podcasts, and Endless Stories

All
Home›All›How to get more out of your martech stack

How to get more out of your martech stack

By admin1
August 16, 2022
265
0
Share:

[ad_1]

Which is the best approach for a successful martech stack? Another vendor or an all-in-one solution?

From dealing with legacy technology to deciding whether to adopt a software suite approach or best-of-breed strategy, dealing with the increasing complexity of marketing technology should be a major focus for every organization.

Simply put, the martech stack determines the success or failure of an organization. But combining the right tools and technology can be a challenge for his CMO today. With so many targets moving around the rights and availability of customer data in the industry, the task can be overwhelming.

Acxiom Chief Strategy Officer David Skinner said:

This approach enhances free-flowing data exchange between legacy and new tools, systems, and channels while allowing companies to easily add, remove, or replace martech tools to meet their changing needs.

Legacy stack as a living organism

“It is helpful to view the traditional stack as a living, breathing platform rather than a static tool,” said Skinner. It’s a collection of software, services and systems.”

He pointed out that as with all tools, consistent maintenance is a must.

“By prioritizing regular stack audits, CMOs have a clear picture of what is working today and can determine what changes might be needed in the future. As we grow and new tools emerge, including those available in the cloud, CMOs will gain critical insights to streamline and modernize their stack to meet current and future marketing needs .”

Asim Zaheer, CMO of Glassbox, explained that there are many new technologies and features recently introduced that have the potential to significantly improve the efficiency and influence of CMOs.

“The challenge is that there are so many martechs available today and so many vendors offering very specialized niche solutions that it can quickly become very overwhelming and confusing. “The biggest challenge is to have a clear understanding of the martech landscape of solutions. , to understand how much it will cost.”

From Zaheer’s perspective, CMOs should start by building out the core components, customer relationship management (CRM), marketing automation, and website infrastructure. “Make sure you have core functionality…covered and well integrated.”

From there, you can assess your business requirements and build stacks for email, social, retargeting, sentiment analysis, analytics, and more.

“Base your rating on simplicity to integrate with core components, time and effort to implement, and ability to manage seamlessly,” says Zaheer.

Related Article: 5 Insights on the 9,932 Marketing Technology Landscape

IT, sales activities among major martech players

Mr. Zaheer explained that IT and sales operations are key stakeholders that should be incorporated into the process of defining business requirements and evaluating technology.

“It’s important to be sure to anticipate technical issues related to integration and security, as well as changes that may be required in the structure of the data flow between systems and databases early on,” he says. I was.

Skinner agreed that input from various stakeholders is important in building an effective martech stack.

“Externally, advisors across multiple marketers can bring a wide range of perspectives,” he explained. “Internally, the CMO should consult with the Chief Revenue Officer on sales targets to drive greater ROI and efficiency within the stack.”

The team also works with the Chief Data Officer and/or Chief Analytics Officer to ensure that the organization is using the best data and appropriate metrics to measure what is working and what is not. You must make sure that you have

Skinner added that CMOs should also reach out to chief privacy officers to define ethics and protections around data collection and use. Finally, the marketing team should work with the Chief Information Officer/Chief Information Security Officer for strategic planning around data security and future technologies.

Best of Breed vs. Single Vendor

When considering whether to use different vendors for different technologies and services, or trigger one giant suite of services from a single vendor, Zaheer said he recommends a “best of breed” approach.

“There are many new innovations that no single vendor can offer,” he said. “And the level of integration between vendors is improving.”

He added that it’s important to get a grip on Martech now. Otherwise, you will be left behind by your competitors. “Companies in all industries are changing rapidly, especially in the digital world we live in.”

He noted that everyone is looking to gain a competitive advantage through data, more precise targeting and faster responses to potential leads. , it’s important to determine if they improve your marketing performance. Start with the core and build from there.”

Skinner said most large brands are opting for leading martech, ad tech and data management vendors.

“When it comes to choosing a best-of-breed or suite approach, it depends on the brand’s situation, resources, and existing martech stack,” he explained. increase.”

Skinner says point solutions are great for being on the cutting edge and trying new things, but they still need to be connected. “Stacks should be built on functionality and flexibility, and integrate easily for a frictionless experience. For long-term success, we need a strategic partner who can help us connect and manage our stack.” please look for it.”

[ad_2]

Source link

TagsbestbrandBusinessfocusfreelandscapelivelookmarketingnewpicturesuccessTechthetimetodayviewworkworldyou
Previous Article

Central College Adds Data Science Options | ...

Next Article

Reebok owner Authentic Brands signs $254 million ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0

Related articles More from author

  • Health & Beauty

    Mississippi Health Innovation Conference looks for new solutions to improve health outcomes

    August 17, 2022
    By admin1
  • Travel & Lifestyle

    Above and Beyond: Exclusive Occasions at One World Observatory

    December 1, 2023
    By admin1
  • All

    BrandWagon Advertising Talk with Mukhesh Vij of Hashtag Orange

    September 4, 2022
    By admin1
  • All

    Entrepreneurs Ranked Top Marketing Franchise Suppliers by Netsertive

    August 17, 2022
    By admin1
  • Science & Tech

    Data science center mastering big data projects

    September 30, 2022
    By admin1
  • Fashion

    RTFKT Releases Clone X Forging Season 1 60 Piece Physical Fashion Collection

    August 30, 2022
    By admin1

Leave a reply Cancel reply

You may interested

  • Science & Tech

    Top US Nuclear Lab Scientists Recruited by China to Design Missiles and Drones, Report Says

  • Science & Tech

    What is the name of the hurricane? | | Live Science

  • Science & Tech

    US, Indonesia expand defense cooperation, starting with cyber and space

Search

Categories

  • All (1,240)
  • Animal Food (18)
  • Books & Novels (18)
  • Buying Guides (22)
  • Buying Guides (32)
  • Donation and Services (7)
  • Export Test (21)
  • Fashion (1,702)
  • Fitness & Health (19)
  • Food & Drinks (16)
  • Gift Guides (24)
  • Gift Guides (52)
  • Health & Beauty (1,590)
  • Health & Beauty (21)
  • Home&Living (217)
  • Marketing & Safety Solutions (3)
  • Mobility & Lifestyle (8)
  • Movies (1)
  • Non classifié(e) (2)
  • Nutritional Innovation (4)
  • Photo Gifts (1)
  • Price Comparison (1)
  • Science & Tech (1)
  • Science & Tech (1,346)
  • Sports (23)
  • Technology (155)
  • Travel & Lifestyle (14)
  • Travel & Lifestyle (1,641)
logo

Goevry is not just another run-of-the-mill magazine; it's a transformative journey that transcends the boundaries of traditional fashion publications. Our team of passionate experts, seasoned fashionistas, and visionary writers collaborate to curate a diverse range of thought-provoking features that delve into the very essence of style, culture, and identity.

  • Recent

  • Popular

  • Scoprite il futuro dell’informatica con i portatili e le workstation ad alte prestazioni di HP

    By admin1
    June 15, 2025
  • Comprehensive Divorce Guides: How to Secure Your Financial Future During and After Divorce

    By admin1
    June 15, 2025
  • A Homecoming Story, An Original Documentary Featuring Giannis Antetokounmpo

    By admin1
    January 17, 2024
  • Adapt your digital marketing strategy to post-pandemic consumer behavior

    By admin1
    June 30, 2022

Follow us

  • DMCA
  • Privacy Policy
  • About Us
  • Contacts
©2024 Copyright Goevry | All Rights Reserved.
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkPrivacy policy