Welcome to our latest roundup on digital. Here are his updates from the world of PPC, SEO, Content, Digital PR and International over the past two weeks.

content

Jack Adams – Senior Content Specialist

Google has confirmed that it is rolling out a new algorithm update designed to target poor quality reviews.

This will start on July 27th and is expected to take 2-3 weeks to implement. This is effectively a refinement of his algorithm for product reviews, which Google first introduced in March 2021.

The algorithm is designed to reward reviews based on insight, research, and real-world experience with products and services, rather than thin content that simply pulls information that users can easily find on manufacturers’ websites. Designed.

In other words, just like standard content, rewriting review content is not enough.

Also note that this update only affects sites that publish long review articles, such as WIRED. It does not affect companies or sites that host customer reviews of products or services.

NPR highlights the important role alt text can play in helping visually impaired users experience content.

Scientists, authors, and educators have teamed up to create alternative text that describes the stunning images captured by NASA’s James Webb Space Telescope.

After decades of work, the telescope finally launched into space last December (2021). NASA released the first color images from the telescope last month (July).

Tim Lu, chief informal education specialist at the Space Telescope Science Institute, told NPR:

He and his team set out to create detailed and immersive descriptions using alt text in social media apps.

Alt text allows visually impaired users of screen readers to hear the description of the image. Rhue continued, adding:

At NPR, you can see for yourself the stunning images from the James Webb Space Telescope.

socializing

Olivia Green – Paid Social Specialist

The metaverse is expected to surpass the current internet and social media app ecosystems in terms of engagement, immersion and consumption. On the one hand, it has the potential to foster entirely new experiences that are transformative in many ways. But it also means that many of the problems already prevalent in the social media environment will get worse, including bullying, harassment, and many types of abuse. Limited digital realm.

Meta will notify Horizon Worlds users of the change in an email sent out and creators will be able to apply a content rating to their worlds to determine if it is suitable for all ages or for mature users (18+). ) should indicate whether it is suitable only for If the creator does not take any action and update existing worlds within the next month, those worlds will “default to him 18+ regardless of the content of the world”.

Meta’s updated “Horizon Mature Worlds” policy outlines exactly what is and isn’t acceptable within a VR environment.

According to Meta, all worlds that contain the following will now be considered “mature” content:

• Content that suggests sexual content. For example, near-nudity, depictions of people in suggestive or suggestive positions, and environments that focus on overly suggestive activity.
• Worlds devoted to or focused on promoting marijuana, alcohol, tobacco, or age-restricted activities (including gambling).
• Strong or excessively violent fictional content containing blood or gore that may shock or offend users.

Based on the widespread impact of VR usage and previous experience with video games and other forms of immersive interaction, there is great concern about how VR translates into real-world action, so this is an essential step for Meta.

At the very least, Facebook feed updates should make it easier to find content from friends and family. We also want Meta to show more recommended content, especially with a focus on video posts.

To keep you entertained, Facebook’s main user interface has been split into two sections. “Home” feed and “Favorites,” “Friends,” “Groups,” etc.

This change will make Facebook’s user interface more in line with TikTok, which describes itself as an “entertainment app” rather than a social network.

Unconstrained by your connections or your own social status, TikTok’s leading “For You” feed pulls the best, most engaging content that aligns with your interests from across the app. It makes for a more interesting stream. Now Meta tries to stick to the same premise.

Join us in two weeks for more insight into the world of digital marketing. Have questions about anything we covered today? Contact us to find out how you can grow your brand’s digital footprint.

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