Spanish Broadcasting Station (SBS) Launches Pure Play Digital Division
The creation of a full-service digital marketing brand with Spanish-language radio stations in eight markets, LaMusica, SBS Entertainment and Mega TV, completes SBS’ product portfolio.
Miami, August 17, 2022 /PRNewswire/ — Spanish Broadcasting System, Inc, (SBS) (OTC Pink: SBSAA) today announced its entry into the world of digital marketing solutions, with the launch of its newly created dedicated digital marketing division, DigIdea, Digital Marketing. launched. solution. The addition of DigIdea digital marketing solutions to the SBS family makes SBS a one-stop-shop for all of a company’s marketing needs.
DigIdea’s full-service digital solutions include search marketing, display, OTT/CTV, email and social, as well as a vast Spanish-language portfolio of radio, television, streaming audio and programmatic platforms. DigIdea digital marketing solutions enable advertisers of all sizes and industries to build a complete marketing solution to reach their target consumers at every stage of the buying journey. With DigIdea, advertisers have complete access to performance data, the best and most advanced technology, along with the unparalleled customer service that SBS is known for.
“SBS is extremely excited about the launch of DigIdea. As a valued media partner to advertisers at all levels and across industries, SBS must continue to be progressive with best-in-class digital marketing solutions. said, Albert RodriguezPresident and COO of SBS.
“The Digidea initiative offers well-crafted and creative digital marketing solutions to advertising agencies and clients seeking to reach Hispanic consumers in the United States. ‘s 40 years of experience are highly advantageous in providing the necessary know-how, tools, and staff to ensure effective and immediate results for our digital clients,” said Raul Alarcon, Chairman and CEO of SBS. said like this.
DigIdea is about to launch October 2022 Starting from LA, continuing to NY, Puerto Rico When Florida – The remaining markets are scheduled to launch in early 2023. More details on the DigIdea digital marketing solution will be released in the coming weeks.
About Spanish broadcastingLtd. (SBS) is one of the largest radio station owners and operators in the United States. SBS also invests in television and Internet properties and derives most of its income from advertising through its media products. SBS owns the Internet portal LaMusica.com. He also acquired WSBS-TV in Miami, Florida and his WTCV in San Juan. Puerto Ricois a group of television stations owned and operated for Mega TV Networks. SBS targets Hispanic audiences in the United States in eight regions: Los Angeles, New York, Chicago, Miami, San Francisco, Puerto Rico, Orlando and Tampa.
Source Spanish Broadcasting Systems Ltd.