Titan Side Hustles & Hobbies: Digital Marketing Specialists Give Clothing a Second Life
Maggie Nett has been a Digital Marketing Specialist in University Marketing and Communications at the University of Wisconsin-Oshkosh for over three years. In that role, she helps manage enrollment by creating email her marketing campaigns for prospective students, new students and current students.
When he’s not busy promoting UWO, he spends his free time running his own online reselling business.
Nett’s reselling journey began in 2018 by getting rid of a ton of unwanted clothes. She knew the merchandise was still valuable, but she was having trouble selling them in retail resale outlets.
So she turned to Poshmark, a marketplace platform for buying and selling clothing and home goods.
“I didn’t want to just donate because I knew it was worth it. I was intrigued, so I created an account and posted an item,” Nett said.
Nett has discovered a whole community of resellers on Poshmark and other online platforms who make money by reselling their clothing. She soon found herself learning as much as she could about how to effectively resell items online.
Since then, she has sold over 3,000 items across various platforms.
“I primarily source my items directly from second-hand clothing stores, but I also enjoy sourcing items online. I have to prepare the photos, take pictures of the items, and check the inventory,” she said. “I list one to three new items a day. It also takes time to research the styles and prices we want.”
Successfully reselling items can be more time-consuming and difficult than you might think. Nett has spent a lot of time researching brands, trends, and what other sellers have to offer, and four years later, it’s still trial and error.
“Trends are always changing, so it’s important to know what’s coming up next. I also think it’s important to sell something that makes you happy, not just the brand. Some Resellers either focus only on vintage items or sell only items based on a particular style, and that’s what’s great about reselling—it’s all up to you what you want to sell,” she says. Told.
But for the Fond du Lac graduate, who graduated in marketing in 2014, reselling isn’t just a side income.
“For sustainability reasons, I’m very keen on buying second hand. The fast fashion industry is incredibly destructive to the environment and creates a lot of waste. They often throw the item away or send it to another store to sell it by the pound as a last chance. Resellers are another great way to give an item a second chance.”
“I also share my love of second-hand clothing, accessories, shoes, and even home décor and furniture with others and how second-hand shopping can reduce our environmental impact. I am passionate about teaching,” she said.
As a women-owned business, Nett is proud of what it has achieved so far and encourages others to try reselling if interested.
“Anyone can start reselling as a hobby or side business. Even if you’re listing unused household items or clothing on Facebook Marketplace, we encourage you to give it a try. Before your items end up in the trash. “In my book, whenever you can get a second life, it’s a win,” she said. It’s a great way to get in and it gives me great joy to know that doing what I love will allow me to earn extra income in the future.”
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