The Digital Marketing Director reports to the Chief Marketing Officer. Red Bull Records is a full-service independent record label dedicated to long-term artist development, with a diverse roster spanning a variety of musical genres.

We are looking for a candidate to oversee all digital activities for labels and artists. He directs the label’s online strategy and third-party relationships in the digital space.

responsibility

• Create digital marketing and social strategies for Red Bull Records artists and labels through a brainstorming, execution and reporting process.
• Manage one direct report (manager, digital marketing) and multiple external vendors to implement digital activation and achieve KPIs and targets set for the digital department.
• Manage the success and efficiency of paid media campaigns across the label and its artists. Responsible for campaign reporting, analytics and plus her ROI.
• Oversee the development of artist and label websites including wireframes, user experience design and feature requests.
• Manage the rights of Red Bull Records content across digital platforms such as YouTube, Instagram, Facebook, Twitch, TikTok and Audible Magic.
• We vette, select and manage all external vendors and manage website development, email marketing, funnel development, e-commerce, SEM, SEO and affiliate marketing efforts.
• Establish best practices in consumer data acquisition, management, and analysis. Expand your artist emails, phone numbers, and ad retargeting database to use in your digital campaigns.
• Manage a network of influencers, playlists, streamers and third-party outlets to support artist releases and label activations. Build true cross-promotional relationships and lead collaborations with other (non-music) online communities (esports, influencers, lifestyle, etc.).
• Perform digital content production tasks such as image processing, video editing, live stream production, and website building.
• Develop new digital products and revenue streams for artists and labels.

experience

Areas of knowledge and expertise most important to this role:

• 7+ years of digital marketing experience in the music industry
• Google Business Suite (Analytics, Ads, Search Console, Tag Manager, Merchant Center) Meta/Facebook Business Manager, YouTube CMS CRM Software (Mailchimp, Klaviyo), Design and Development Software (Photoshop, Premiere, Figma, Squarespace, Domain Management) knowledge, FTP client, Git software).
• Proficiency in all current business-related programs (Word, Excel, etc.) and general knowledge of design-based software, HTML, and content creation processes is required.
• Excels in a team environment and should work independently.
• Candidates work with a broad audience each week to present their campaigns and contextualize their results.
• Bachelor’s degree
• English
• Travel 20-30%
• Permanence
• Benefit target

join the team

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