Who Is Behind The Infamous Resale Thrift Flip? – WWD
Unique resell reports are always trending in the resell business and B2B resell provider Recurate is ready to reveal its own take.
Recurate’s resell report, which launched Monday, aims to provide a revised blueprint for brands still interested in reselling, while throwing in new customer survey data in a fashion way. The survey included her 1,000 adults in the United States and Canada and was conducted by his BBMG, a brand and social impact agency, in March 2022.
The report examines the age-agnostic mindset towards reselling (74% of shoppers have already bought second-hand goods), while also examining the value of large, mid-priced brands that are money-makers (J. Crew, (names like Lululemon, Nike, Levi’s, etc.). The face of modern resale that is flipping and perfecting the art of resale.
Insights include how categories stand up in resale (mass market brands followed by fast fashion brands on demand), reseller demographics, and the benefits of brand resale.
“Brands also benefit from overproduction,” Karin Dillie, Recurate’s vice president of partnerships, said in the report. “If there is additional demand, we can produce knowing that we can make up for it with resale. Brands that offer resale will have excess inventory at the end of the season, so they will mark their products down significantly.” can be avoided.”
The report also puts pace (and names) on resale enthusiasts. It recalculates respondents according to a specific profile: Recommerce shoppers (ages 21-40, female and suburban income less than $30,000) ), recommerce sellers (ages 21-40, women and urban income $50,000-$100,000), “circulars” (ages 18-40, women, including freelancers, income $50,000 and up in urban areas) $100,000) and “Inactive” (41+, all genders and suburbs, earning less than $75,000 a year). Recurate said the circular is “shaping the future of fashion”. 77% of these high-income city dwellers found that they shop and sell used apparel at least once every two to three months. Many of them resell their products, with 48% buying for the purpose of reselling. According to the report, approximately 89% of this group will buy branded recommerce.
2020 saw the emergence of reseller service providers, but Recurate is growing steadily. Today, 50 brands, including Steve Madden, Mara Hoffman, Outerknown and more, are part of Recurate. Since this time last year, Recurate’s brand partnerships have grown 71% (from 9 brands in August 2021 to 32 brands this August), quadrupling his total product volume in the second quarter. but no indicators are shown.