Look of the Week: Zendaya Becomes Fashion’s Flower Girl at Prerelease Loewe

Leah Doran, CNN

If Zendaya’s influence on fashion needs to be made more compelling, it’s a Vogue cover, a Valentino campaign (as the fashion house’s global ambassador), and the youngest-ever winner of the CFDA’s Fashion Icon Awards. Beyond the title – none other than the actor’s latest Instagram. Position.

On Saturday, the “Euphoria” star took the phrase “hot off the runway” to a new level when she shared a photo of herself wearing a dramatic floral look by Spanish fashion brand Loewe.

The gown, which features a giant white calla flower on the bodice, isn’t expected to debut on the catwalks in the next two weeks. Jonathan Anderson, creative director of the label, which will present a collection in Paris, writes. in just 72 hours.

This presentation is also a masterclass in fashion PR. With 64 shows packed into the 10-day Paris Fashion Week schedule, brands vie for attention. Loewe is already at the forefront, thanks to a mouth-watering teaser from the starlet on the right.

Known in recent years for its sculptural and surrealist designs, remember the ‘ready-to-wear’ sandal line that debuted for Spring/Summer 2022? A cracked egg instead of the traditional stiletto heel. , nail polish bottles, and rose stems. — The brand has long been inspired by nature. At his menswear shows this season, Anderson collaborated with Spanish bio designer Paul La Larguhi on his Escalona for sneakers, peas, his coats, hoodies and tracks with cheer and grass on the surface of his suit bottoms. planted The painstaking process involved storing the garments in polytunnels prior to the event, with regular watering until the models wore them. LOEWE FLORES sells skillfully arranged bouquets.

The fashion world’s obsession with plants has been around for centuries. One reason for this is the powerful symbolism behind various flowers. “After women, flowers are the most sacred creations. Florals remain a perennial trend in color palettes, prints and drapes, but are also found in designs by Moschino, Schiaparelli and Alexander McQueen, as well as Chanel and Yves Saint Laurent. , Jean Paul Gaultier’s couture collections often incorporate a more sculptural approach, such as Dior.

Dutch designers Viktor & Rolf launched an extravagant collection in 2015 featuring embroidery, large pleated petals and wicker fascinators inspired by Van Gogh’s “Sunflowers”. In 2018, Moschino’s Creative Director Jeremy Scott transformed Kaia, her Gerber, and Gigi, her Hadid, into a giant bouquet wrapped in ribbons, while other models domed flowers in his arrangements and matching heads. Wrapped in pieces. This presentation is oddly similar to Florence Pugh’s final look from 2019. Horror movie “Midsommar”.

Anderson is now reimagining the classic reference in his own playful and understated way. The result is a dramatic gown that you can’t go wrong with.

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