French luxury brand Hermès International has filed a trademark application covering non-fungible tokens (NFTs), cryptocurrencies and the metaverse, joining a flock eagerly hoping for broader general adoption of Web3 technology. joined.

The trademark allows users to display, store, and manage virtual goods, digital collections, virtual currencies, and NFTs “for use in the online world,” according to a filing with the United States Patent and Trademark Office (USPTO). Intended for downloadable software (USPTO).

In addition, the Paris-based group, a component of France’s CAC 40 Index of Excellence, has created a “retail store service featuring virtual goods”, fashion and trade fair trademarks in “virtual, augmented or mixed reality environments”. applied for. and an online virtual commodity marketplace.

Earlier this year, Meta Birkins founder Mason Rothschild was sued by Hermès for selling and reselling his NFT Meta Birkins collection using the brand’s Birkin name.

Hermès, in its 47-page legal complaint against Rothschild, said that the Meta Birkins brand merely “ripped off” Hermès’ famous Birkin bag trademark by adding the generic prefix “meta”, claiming that Meta Birkins It claimed that the brand was pretending to be part of Hermès’ Birkin brand.

The lawsuit against Rothschild may have prompted the company to apply for its own protections for the Metaverse, cryptocurrencies, and NFT tokens.

Metaverse movement by luxury brands Neither the first nor the last in the luxury sectorGucci became the first major brand last month Accept ApeCoin over-the-counter paymentsBored Ape Yacht Club affiliated cryptocurrency.

Dolce & Gabbana, Etro, Tommy Hilfiger, The Estée Lauder Companies (NYSE:EL) and Ellie Saab stepped out at Decentraland’s Metaverse Fashion Week earlier this year.

Dune Analytics data shows Nike Inc (NYSE:NKE), Gucci, Dolce & Gabbana, adidas AG (OTCQX:ADDYY), and Tiffany & Co (NYSE:TIF) made $260 million in sales from NFTs indicates that