Welcome to our latest roundup on digital. Here are his updates from the world of PPC, SEO, Paid Social, Content, Digital PR and International over the past two weeks.

What media formats top the Reuters Institute list?

The Reuters Institute recently announced the most popular news sources. Online topped the list, followed by TV, social media, and print. Also listed were the most popular niches such as BBC News Online, Guardian Online, Sky News Online, Mail Online and regional or local newspaper websites. Brands and PR should target these publications to maximize brand awareness. And you will lose customers.

Smartphones are the most popular devices for news, followed by computers and tablets. The brand needs to ensure that her website and news/blog section are well read on smartphones when news readers click on her website from the news publication.

Why Media Coverage Is More Valuable Than Ever

Search Engine World explained why earned media coverage is more valuable than ever for any client’s website. It’s official – digital PR is just as important as technical SEO. As you know, a lot of links is the goal, but it doesn’t always help ranking algorithms. The relevance of link coverage is an important factor that Google considers when assigning a “value” to a link. This clarity will help refocus the digital PR industry, and the PR professional will reassess what metrics and his KPIs need to be focused on to drive true organic growth. was forced to A blog audit is the best way to make sure you’re starting in the right place when improving your blog. Our head of SEO, Rory Tarplee, shares his top advice on auditing blogs..

Ad platform meta change

Launched over the past few weeks, the Meta Advertising Platform has made some new changes to its campaign and ad creation process. Meta has taken the path of introducing automated advertising tools to reduce personalized data lead targeting. This extension program is set up to make it easier for businesses to advertise using automated AI-based tools. One example of this is the Advantage + Shopping campaign that helps advertisers create ads and automates different creative combinations. This combination is tailored to what the platform deems most appealing to each user based on algorithms. This can make campaign setup, targeting, and ad creation faster, streamlined, and more efficient.

TikTok tries behavioral targeting

As TikTok continues to grow as one of the fastest growing social media platforms, so too has TikTok’s advertising capabilities. TikTok is asking companies to experiment with “behavioral targeting,” which uses data collected about how users behave within the app and focuses on recent interactions with specific content within the app. . It captures engagement with videos, likes, comments and shares over the last 7-15 days and targets users with specific tags under videos that can be linked to specific products within the TikTok shop. This presents a great opportunity for companies to try out the platform and expand their target audience.

How Google Trends Helps You Understand Consumers

Insider Intelligence shared an overview of where consumers begin their search journey. The platforms with the largest share are the longest established, but the growth of new platforms is rapid, so these should be taken into account when building your digital marketing strategy. Analyze the latest Google Trends to understand what people are thinking during difficult economic times. These insights enable marketers to identify new and changing consumer demand trends and respond quickly to changing consumer requirements.

Google’s new update rewards content written for users, not search engines

Google has announced a new update known as the “Helpful Content” update. Basically, it’s aimed at sites that have a lot of “useless” content, i.e. content written with the intention of ranking in search engines rather than educating users. The update is expected to start rolling out in the coming weeks and have a “meaningful impact” on search results.

Exaggeration aside, this is the biggest change since the 2012 “Penguin” update, excluding content written for search engines rather than readers. As such, the focus of your content strategy should be on creating high-quality content that provides real value to your users.

Why alt text is important for all content

Search Engine Journal analyzed the importance of high-quality alt text, explaining its function to users and its role in communicating with search engines. Not only is the quality of alt text an important ranking factor, but its proper use is an important aspect of accessibility for screen readers that rely on alt text to fully understand a piece of content. Honestly, alt text should serve the user by describing the content rather than relying on it to stuff additional keywords.

As the number of screen readers continues to grow and search engine bots become more sophisticated, it’s more important than ever that alt text is clear, concise, and most importantly not abusive. Also, well-written alt text is an important ranking factor and can be important in demonstrating the authority of your content.

Talk to us about accelerating your digital performance

Call us on 01543 410014 or submit the inquiry form below. Schedule a call with Phil Robinson.

photo courtesy Brooke Cagle upon unsplash

[ad_2]

Source link