Lecturers at the Athlone Campus of Shannon University of Technology (TUS) are inviting companies across the country to work with digital marketing students on a series of live digital marketing and consulting projects for the next academic year.

With TUS’s Bachelor of Business (Hons) in Digital Marketing and Master of Science in Digital Marketing, students learn authentic digital marketing strategies for participating companies under the supervision of experienced digital marketing instructors and practitioners. develop and implement.

“This is a great opportunity for companies across the country to take advantage of our students’ expertise in this tech area, and in return, our students will bring their cutting-edge knowledge of digital marketing tools and processes to life under our belt.” You can apply it to a world scenario,” said Louise Murray, senior marketing lecturer in Athlone’s TUS School of Business.

“If your company has a digital marketing skills gap and could benefit from such collaboration, please contact us.

“We want companies of all sizes to be involved, from sole proprietorships to SMEs to multinationals in all sectors.”

Through this successful collaboration between industry and academia, past students have worked with DPD Ireland, Panelto Foods, Zinkworks, Ganlys of Athone, deDANU Skincare, Alexion Pharmaceuticals, Rye River Brewery, Buymedia, Fernhill Garden Centre, Baseworx Ireland, among others. We work with various companies. , and Valenco his tourism and others.

The digital marketing strategies that emerge from these collaborations are bespoke and completely unique to each company and its needs, explains Dr. Aisling Keenan-Gaylard, Digital Marketing Lecturer at the School of Management, TUS Athlone Campus. increase.

“A comprehensive data-backed marketing strategy is essential for companies looking to stay competitive and grow their market share,” she said.

“Our digital marketing students will assess the specific needs of our partner companies, consider the type of industry, the competitors operating in that field, the nature of the product/service, etc., and address them. It builds a full-funnel strategy for a unique consideration,” said Dr. Keenan Gaillard.

Companies interested in participating in the program are asked to complete an expression of interest form available at www.ait.ie/digitalprojects.

For more information, please contact Louise Murray (louise.murray@tus.ie) and Dr. Aisling Keenan-Gaylard ([email protected]).