With today’s technology significantly impacting consumer behavior and shopping experience, modern marketers have the responsibility of channeling digital innovations and creating integrated strategies to stay abreast of these trends. For such marketers, it’s imperative to know what’s currently leading the drift and what’s staying here. Here is a list of developments:

SEO goes screenless
According to LinkedIn
¹, currently 3.25 billion people worldwide use voice search assistants. Smart speakers such as Amazon Alexa, Siri, and Google Home allow users to access vast internet spaces without touching a screen or reading anything. Content Today, his marketers need to focus on content that is simple, conversational, and in the local language. This also means the marketer needs to find other ways to increase her website traffic. This is because the user no longer has to hunt around her website and the virtual assistant just tells the user the information they need.

Improve user experience with marketing automation powered by IoT and AI
According to research and market analysis
², about 50% of customer queries today are managed through AI-based chatbots. Also, the global AI-enabled market is projected to reach $2.2 billion by 2024. AI-powered chatbots understand complex requests, provide personalized responses, and streamline customer relationship management. Like them, many other IoTs also automate the process of collecting marketing data, making informed decisions based on big data, and enabling marketers to retrieve relevant data with very little effort and low cost. Make it available quickly at a cost. So IoT will be the next big thing in the near future.

The modern marketing funnel is the new normal
Today, due to the digital boom, modern Internet users are getting a ton of information in their preferred media, researching and purchasing products from the comfort of their platform. These opportunities allowed users to create their own unique non-linear shopping experience. So a traditional internet marketing funnel is unlikely to support your business growth in the way you imagine. This dynamic shift in consumer behavior has created a modern non-linear marketing funnel with 10 steps. This marketing funnel focuses on user-driven behavior rather than universal user behavior. Modern marketers need to be able to execute new marketing funnels for the best results.

Data-driven marketing and analytics tools
To improve the customer experience, marketers need to track user behavior based on various touchpoints between brands and consumers. Meaningful insights from this data can help develop personalized marketing strategies to achieve the best possible return on investment (ROI). However, the influx of data makes identifying patterns difficult. Therefore, several analytical tools have emerged on the market to analyze cross-channel data and find the necessary aspects to capture new opportunities. An experienced marketer needs to understand such tools, key his KPIs, and consumer behavior in order to best take advantage of this shift in digital marketing.

Balancing privacy and personalization
Data security is a concern everywhere.According to Accenture
³, Google Chrome is set to block the use of all third-party cookies by 2023. This means big changes lie ahead for marketers, who currently use tracking cookies in 82% of digital ads. But customers expect personalized and engaging digital experiences. In a cookieless world, marketers must develop robust first-party data strategies backed by transparency and responsible data stewardship. This can increase long-term business value.

How can I make sure it’s changing with the times?
The rapid development of digital marketing agrees that marketers act just as quickly to keep up with changing trends. Luckily, you don’t have to put your career on hold to get the right training and certification. Stay up-to-date with digital marketing and analytics trends from respected universities. Therefore, if you are a digital marketing manager interested in learning and executing integrated digital marketing strategies to increase your ROI, or a professional looking to make a comeback to improve your knowledge and skills after a career break, ISB Executive Take advantage of the Digital Marketing and Analytics Program by Education. It should be at the top of your list. This program is also recommended for business owners looking to understand how digital marketing strategies can improve marketing results and lead to business growth.

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Disclaimer: This article was written by the Times Internet’s Spotlight Team on behalf of Erulearning.


1. https://www.linkedin.com/pulse/voice-search-trends-watch-out-2022-rigo-guadron/

2. https://timesofindia.indiatimes.com/blogs/b2b-marketing/the-trends-that-will-drive-the-future-of-marketing/

3. https://www.accenture.com/us-en/insights/technology/adobe-personalization-privacy