Second in a mini-series on how companies can leverage AI writing software in their marketing departments. In this article, learn about the limits of AI.
AI writing software has more features and use cases than ever before, especially when it comes to auto-generating content. As such, marketing departments and content writers are beginning to use these tools to automate production and achieve their digital marketing goals.
However, despite the advances in these tools, they are not perfect solutions.
So, in this article, Part 2 of our mini-series on AI-burning software for marketing, we’ll cover the challenges associated with this technology. This way you will have a clearer understanding of these tools and what to expect when using them. Part 1 of the series covered the basics of AI lighting.
The Challenge: Will AI Writing Tools Replace Human Content Writers?
AI writing is a polarizing topic, especially between digital marketing and the writing industry. One of the biggest concerns in these communities is the threat AI writing software poses to the writing profession.
And for good reason!
If AI can replace human writers with AI to help companies cut costs, what’s stopping them? Alexander Lewis, freelance writer and founder of Lewis Commercial Writing, says: I am commenting like
“What I have found is that AI writers are good advocates when it comes to outlining articles or coming up with one-off headline alternatives… but good writing If you’re looking for an AI that captures what people love about copywriting, stories, big original ideas, etc., these tools just aren’t enough.”
Let’s discuss four reasons why these AI lighting tools fall short.
1. Inability to form independent opinions and insights
AI writing software visits billions of web pages to deliver relevant content, but is unable to form its own opinion, insight, or conclusion.
BreakingMuscle Editor-in-Chief and Researcher Robert Zeglinski said: New does not mean original. ”
So, if you’re working on thought leadership articles, niche content, technical articles, or have domain expertise, you might want to stay away from AI writing tools. This way, you can create high-quality, original content full of examples, expert advice, data, and more.
Related article: AI Writing Software for Marketing: The Basics, Part 1
2. Fighting long-form content
These tools tend to struggle with complex, technical, long-form content, often leading to repetitive or factually false articles. are explained as follows.
“AI writing tools still have their limitations, especially when creating long-form content…sometimes AI writing tools produce meaningless and repetitive content. It’s important to edit and improve the flow of your writing.”
Instead of auto-generating an entire long post, try going paragraph by paragraph. This gives you more control over the direction of the tool. Or just write an article and then use AI tools to fill in the gaps.
3. Not always keeping up with current events
It’s important to note that not all AI writing software is up to date with the latest events. For example, Jasper’s AI model completed his data training at the end of 2019. Jasper does not know that COVID-19 has occurred. ”
This does not necessarily mean that these applications are useless for those working on cutting-edge topics. However, additional work needs to be done to ensure that the work is relevant and accurate. This means including updates and summaries on topics when giving software direction. Alternatively, adding and editing AI finished products can increase production time.
Related Article: The Case for Artificial Intelligence in Content Marketing Use Cases
4. You don’t understand your target audience
AI writing tools help you craft articles that appeal to your target audience with a tone of voice. However, this software may not reproduce content that is targeted to customers’ specific concerns, needs, preferences and behaviors. Because these details are unique to every business.
As a result, AI cannot truly understand your audience the way you do. So instead of generating content that converts, you might generate content that leads to high bounce rates.
So is AI worth creating software for?
As you can see, AI lighting is constantly advancing. But at this point, the technology isn’t sophisticated enough to completely replace human writers. And most of these tools weren’t created to replace copywriters entirely. Instead, use both of these resources to reach your marketing goals and scale your digital marketing efforts.
Want to see it in action? The next article in this series will provide practical examples and tips from marketers and business leaders.