Colleen Barry

MILAN (AP) — Milan Fashion Week wrapped up on Sunday after five days of mainly womenswear previews. More designers of color were represented at the preview than ever before, and many new talents debuted at major fashion houses.

Italy’s fashion council was also putting sustainability in the spotlight by reviving the Green Carpet Awards on Sunday night, recognizing progress in practices that reduce the industry’s waste and its carbon footprint. .

Even at a time when the fashion world was putting sustainability in the spotlight, this season’s calendar presented an unsustainable trajectory between shows, with the fashion crowd, in an already congested city, 1 Even biking proved difficult as there are very few bike lanes on the route.

Highlights from Sunday, the final day of Milan Fashion Week:

Benetton remade from knitwear

Benetton is embarking on yet another remake. This time, it will be under the creative direction of Andrea, a Milanese designer who has experience in numerous fashion her houses, including Tod’s.

Incontri, an architect by training, wants to reinvent the retail experience for Benetton and emptied the Corso Buenos Aires flagship store to make his runway debut as creative director. Upstairs, his new collection (filled with colorful fruit repeating motifs, pretty melange his knits and tweeds) hangs on a tiled wall, making it easy to peruse curated constellations.

Emphasizing his desire to start with the consumer, Incontri staged a runway show on the ground floor for passers-by to catch a glimpse.

Modern silhouettes include culottes, which will be trending in Milan next spring/summer, and leather obi belts that form crisp cotton dresses and matching men’s cotton shirts and short sets.

The brand’s famous knitwear can be layered with a clean melange. Bra tops give ribbed tunics and pants a modern edge, making them both chic and cozy. into active daywear. Fruit motifs create a treasure trove of mix-and-match looks. The reds, pinks and yellows of cherries, pears and apples all harmonize harmoniously with the background of greens, sky blues and yellows.

Incontri has subtly rolled out a much-needed graphic update to Benetton’s octopus logo, creating Benetton’s B and E necklaces in the spirit of personalization popular with Generation Z. Just six months into his tenure, Incontri promises yet another complete makeover for his 57-year-old brand, which has been through a period of upheaval.

While Benetton’s heyday is strongly associated with Oliviero Toscani’s socially forward United Colors of Benetton advertising campaign, Incontro puts the product and the consumer first.

“Like many Italians, I grew up with this brand, so I feel a lot of love for it,” Incontri told reporters.

FERRARI Apparel Gains Traction

As expected, super sports car maker Ferrari’s foray into luxury has caught the attention of Formula 1 fans who keep their lesser-known cars in their garages, as well as luxury car buyers.

Rocco Iannone, the creative director of Ferrari’s fashion line, said he saw the effect at this month’s Monza Grand Prix event. Many Formula 1 fans bought expensive bespoke Ferrari clothing and showed up the next day wearing his track to race “complete with badges and all the iconic elements.”

“This mix is ​​what I want to convey. They exist and we want to give them a wardrobe,” said Ianonne.

Iannone’s third collection focuses on what the creative director called Ferrari’s ‘primitive materials’: leather, denim, cotton and silk.

The new collection combines items coveted by Formula 1 fans, such as racing jumpsuits and patched pit jackets, with elegant statement pieces that take Ferrari’s technical drive in a more subtle way.

Jacquard cargo pants are made from recycled nylon for a camouflage look. The denim is technical and each piece is treated with a spray of ozone to give it a colorful stonewash effect without the usual environmental damage. Crafted in black supple leather jumpsuit.

“The goal is to embrace the Ferrari soul through a sharp and precise mixed wardrobe,” says Iannone.