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Key trends driving the growth of the B2B market

By admin1
July 24, 2023
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Marc Brohan
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B2B marketplaces are no longer a “nice to have”, but for many B2B buyers and sellers, a “must have”.

More and more B2B marketplaces are springing up to serve buyers and sellers in various trading markets. For example, for LeafLink, a B2B marketplace of cannabis suppliers and retailers, the color of money is green. Recently, LeafLink, a wholesale cannabis platform, announced that it had secured $100 million in funding led by CPMG, L2 Ventures and Nosara Capital, along with participation from existing investors. LeafLink claims to serve 50% of the US wholesale cannabis industry in 30 markets.

Other B2B marketplaces continue to expand their range of features and functions as they seek to gain long-term market share and build a recurring list of repeat buyers and sellers.

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