DÉKUPLE: H1 2022 NET SALES
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Strong net sales growth (+17.9%) Digital marketing business (+46.3%)

Paris, August 29, 2022 (8 am) – The Decupre The Group, experts in cross-channel data marketing, today reports net sales for the first half of 2022.

Bertrand Laurioz, Chairman and CEO, said: “Increased sales At +17.9%, business in the first half of 2022 shows a strong performance, notably reflecting the expansion of digital marketing activities and DÉKUPLE’s excellent resilience in the face of current economic uncertainty .

Our digital marketing business, which accounts for 50.8% of consolidated net sales, confirmed strong growth, with sales increasing +46.3% due to the strong development of the data marketing market and the increasing appeal of our company. Consulting and engineering services that combine multiple specialties to help brands improve their marketing and business performance.

Despite the unfavorable environment, our portfolio-based activity remains strong. Our magazine business declined -4% compared to our high benchmark, reflecting the impact of lower commercial earnings, partially offset by higher prices in our news magazine line. I’m here. In parallel, the insurance business unfolds with +27% growth, fueled by the integration of strategic assets from his InsurTech company QAPE-KOVERS from the end of 2021 onwards and the expansion of our health insurance offering. is proceeding.

As DÉKUPLE celebrates its 50th anniversary this year, we are confident that we will continue to develop our activities, providing our clients with effective solutions and further strengthening our team of experts. Thanks to our innovation capabilities and external growth, we aim to build closer relationships with innovative companies and continue to diversify across the data marketing sector.

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With unique positioning and sound fundamentals, DÉKUPLE is rolling out its Ambition 2025 strategic plan with the aim of becoming a leader in data marketing in Europe. “

main characters in the first half

DÉKUPLE Group reports net sales of €89.1 million¹ +17.9% in the first half of 2022.Group gross profit margin² +12.6% year-on-year, reaching €72 million.

Group Change Breakdown net sales By business field:

Breakdown of change net sales By region:

Group Change Breakdown gross profit By business field:

Magazines: Lower Sales and Strong Basis for Comparison

Longtime magazine subscription business hits total sales³ -4.4% down to 107 million euros, gross margin down 4.0% to 39.7 million euros, a high benchmark result for comparison – Perpetual subscription sales growth of +9.8% in the first half of 2021 Deterioration of the economic environment in spring. Rising prices for the press could partially offset a decline in job openings for his campaigns in new commercials. 2,370,000 from June 30, 2022.

Digital Marketing: Continues Strong Growth Trend in Consulting and Engineering

The Digital Marketing business confirmed its strong growth trend with a gross profit of 28.1 million euros, up 45.8% from 36.2% growth in the first half of 2021.

Consulting services gross margin (€17.8 million) increased by 39.7%. This growth is built on the strong business flow of Converteo, France’s leading data and digital strategy consulting firm, in an area of ​​continuous evolution and innovation. Despite the pressure of the recruiting market, the team continues to grow and now has over 300 staff across four core practices: Data x Business Consulting, Analytics x Digital Products, Media x CRM, Technology x Data. We are expanding.

Marketing Engineering Services France (€8.1m) posted +86.3 gross margin from Q3 2021 onwards, taking into account a €3.3m scope effect related to the integration of influence marketing specialist Reech A % increase was recorded. Similarly, marketing engineering services registered +5.6% growth in line with market trends.

Gross margin for marketing services in Spain (€2.2 million) was up +0.7%, in line with last year’s operating level.

Insurance: impressive growth reflecting QAPE/KOVERS asset consolidation

The subsidiary ADLP Assurances, which specializes in data marketing-based affinity insurance intermediation, had a gross margin of €4.1 million, up +27%. The business continues to develop its policyholder portfolio. The company has benefited from strengthening its product offering in the auxiliary medicine sector since the end of 2021 when it merged the technology assets of his InsurTech company QAPE with those of KOVERS. ) label.

Outlook

Despite uncertainties related to the global economic situation, the DÉKUPLE Group continues to roll out its Ambition 2025 strategy with the aim of becoming the European leader in data marketing. Effectively support the aggressive growth of digital marketing, with the aim of strengthening its position in this area while advancing commercial investments in recurring income-generating portfolio-based activities, with the Group’s strong financial resources can do.

About Decupre
Founded in 1972, DÉKUPLE is a leading cross-channel data marketing company. The Group designs, sells and implements customer acquisition, loyalty and relationship management services for itself or for partners and clients across all distribution channels. Our expert competencies enable us to uniquely create a portfolio that supports your brand’s marketing needs and generates recurring revenue. The group works with his two-thirds of the CAC 40 companies and numerous medium-sized companies.
DÉKUPLE posted net sales of €164.3 million in 2021. With presence in France, Spain, Portugal and China, the group employs more than 700 of his people.
DÉKUPLE is a trademark of ADLPartner, a “Societe Anonyme” (Limited Liability Company) with a Board of Directors listed on the Euronext Paris Regulated Market – Compartment C.
ISIN: FR0000062978 – DKUPL
www.dekuple.com

contact address

Decupre
Investor Relations and Financial Information
Phone: +33 (0)1 41 58 72 03 – Relations.investisseurs@dekuple.com

Calyptus
Cyril Combe – Phone: +33 (0)1 53 65 68 68 – dekuple@calyptus.net

1 Net turnover (determined based on the French professional status of subscription sales) includes only remuneration paid by the publisher of the magazine. Therefore, in the case of subscription sales, net sales equal gross margin after deducting the cost of selling the magazine from sales. For acquisition and management fees related to the sale of insurance contracts, net sales comprise current and future issued fees earned through the financial reporting date, less surrenders.
2 Gross profit margin for the digital marketing business is calculated by dividing total net sales (total amount of invoices issued: commissions, commissions, purchases billed to customers) to external purchases made on behalf of customers. minus the total cost of Equivalent to the sales of the magazine and insurance business.

3 Total Sales Volume represents the value of subscriptions and other products sold. It corresponds to the sales of the insurance business.

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