Goevry

Top Menu

  • DMCA
  • Privacy Policy
  • Contacts

Main Menu

  • Travel & Lifestyle
  • Fashion
  • Health & Beauty
  • Science & Tech
  • Gift Guides
  • Buying Guides
  • DMCA
  • Privacy Policy
  • Contacts

logo

Header Banner

Goevry

  • Travel & Lifestyle
    • More States Are Screening for Dyslexia. We Need a Plan for What ...

      September 22, 2023
      0
    • Students Know What They’re Looking for Online. Are Colleges Delivering What They ...

      September 21, 2023
      0
    • Evidence Is Mounting That Calculus Should Be Changed. Will Instructors Heed It?

      September 20, 2023
      0
    • One Day, AI Will Make Teaching Obsolete. As Educators, We Have a ...

      September 20, 2023
      0
    • Will Virtual Reality Lead More Families to Opt Out of Traditional Public ...

      September 19, 2023
      0
    • More Than a Standard: Getting Back to the Heart of Education

      September 18, 2023
      0
    • After Affirmative Action, My Black Daughter Wonders, ‘Do I Belong at a ...

      September 15, 2023
      0
    • Redesigning School Buildings to Stand Up to Climate Change

      September 14, 2023
      0
    • Behind the Data: Uncovering New Truths in School Librarian Employment

      September 13, 2023
      0
  • Fashion
    • Summer Fridays Mint Balm Is Here + More Beauty News

      September 22, 2023
      0
    • A Levi's Crocs Collaboration Is Here + More Fashion News

      September 22, 2023
      0
    • Leighton Meester Black Tights: She Channels Blair Waldorf in Milan

      September 21, 2023
      0
    • '90s Supermodels Had Iconic Street Style — Here's How To Recreate It

      September 20, 2023
      0
    • London Fashion Week Spring 2024: The Biggest Standout Moments

      September 19, 2023
      0
    • LFW SS24 Street Style: The Best Looks at London Fashion Week

      September 18, 2023
      0
    • Spring 2024 Beauty Trends: The Best From New York Fashion Week

      September 15, 2023
      0
    • Sarah Burton Exits Alexander McQueen + More Fashion News

      September 15, 2023
      0
    • Glossier Drops A Bubbly Bath Bar + More Beauty News

      September 15, 2023
      0
  • Health & Beauty
    • Dear Abby: Living with my husband is intolerable but ... I dread ...

      September 24, 2023
      0
    • Dear Abby: Woman who loves to travel says her husband is baggage ...

      September 23, 2023
      0
    • Dear Abby: Would it be wrong to ask my biological mother for ...

      September 22, 2023
      0
    • Dear Abby: Son neglects his aging mom when possessive women are in ...

      September 21, 2023
      0
    • Dear Abby: I got angry when my fiancé referred to a co-worker ...

      September 20, 2023
      0
    • Field Hockey: Temkin powers Montclair Kimberley past Glen Ridge (PHOTOS)

      September 19, 2023
      0
    • Dear Abby: Surly neighbor alienates good samaritan

      September 18, 2023
      0
    • New Jersey was a sanctuary state until it wasn’t | Sheneman

      September 17, 2023
      0
    • Dear Abby: Sister keeps new romance a secret

      September 16, 2023
      0
  • Science & Tech
    • Taiwan is using generative AI to fight Chinese disinfo

      September 22, 2023
      0
    • Boeing is using Fortnite’s game engine to upgrade B-52s

      September 22, 2023
      0
    • Shutdown looms despite House GOP claims of progress toward spending plan

      September 21, 2023
      0
    • Ukraine downed a hypersonic missile with a Patriot. What that says about ...

      September 21, 2023
      0
    • U.S. government shutdown could slow weapons transfers to Ukraine, Taiwan

      September 20, 2023
      0
    • Defense Business Brief: AFA wrap; 155mm production to rise; F-35 moves; and ...

      September 19, 2023
      0
    • Six reasons the Pentagon should retire ‘deterrence by denial’

      September 17, 2023
      0
    • Army recruiting: better than last year, still short of goal, officials say

      September 15, 2023
      0
    • Today's D Brief: Ukraine liberates village, hits Russian warships; China investigates military ...

      September 15, 2023
      0
  • Gift Guides
  • Buying Guides
  • Dear Abby: Living with my husband is intolerable but … I dread hurting him

  • From SaaS Company to Full-stack Tech Platform, Zoho offers an All-in-One Solution to Businesses

  • Dear Abby: Woman who loves to travel says her husband is baggage she’d rather not bring

  • LG takes CSR Project to Federal Medical Centre Abuja, donates Products, Mosquito Nets & Baby Care Kits

  • Taiwan is using generative AI to fight Chinese disinfo

  • Boeing is using Fortnite’s game engine to upgrade B-52s

  • Summer Fridays Mint Balm Is Here + More Beauty News

  • A Levi’s Crocs Collaboration Is Here + More Fashion News

All
Home›All›5 ways quality content and PPC complement each other

5 ways quality content and PPC complement each other

By admin1
August 18, 2022
28
0
Share:


In digital marketing, it’s very easy (and tempting) to divide the various sub-fields into small worlds.

Here comes SEO. It’s a big one.

Then there is social media marketing, and here is PPC advertising.

But that’s a black and white view of things.

Today I want to talk to you about the intersection of PPC and great content.

If that statement doesn’t make sense to you, this post is for you.

Content and PPC data can complement each other in several ways.

From landing page copy to CPC data to improved click-through rates, there are many points at which these two digital marketing layers come together to form a stronger whole.

And if you’re looking to improve both your PPC performance and your content traffic, you can get something out of this.

Read on for helpful tips for using content and PPC campaigns together.

1. Get traffic faster with PPC advertising

The problem with organic search strategies is that it’s nearly impossible to get your website noticed without an established audience.

Consider that over 6 million blog posts are published every day. As such, it’s nearly impossible to get your blog posts exposed without some basic strategy.

Leveraging PPC advertising to drive traffic to your website in the early stages of development provides brand exposure and early revenue.

Above all, the traffic you get from paid clicks is a large part of the target audience you’re trying to sell your brand to.

It’s like killing two birds with one stone.

With Google Ads and Facebook Audience Insights, you can reach your audience and gain brand exposure while extracting more meaningful insights from them.

Slap detailed or informative content to further differentiate your brand from other advertisers.

Great, quality content is more closely related to PPC than you might think, so read up on what these two areas of digital marketing have in common.

The idea is to focus both campaigns at the same time and target similar keywords.

Content can be used to provide information, but paid advertising should be a tool for conversion.

This strategy helps keep your brand in mind every time you appear in search results for keyword queries.

2. Use PPC advertising to bias people toward your brand

Contrary to popular belief, paid advertising can help drive traffic to Google’s organic search results (indirectly) because it increases brand awareness in users’ minds.

This is because people who see your paid ad are likely to subconsciously remember your brand in future searches.

This can make the brand appear more authoritative or larger than life.

Brand affinity also dramatically increases repeat customer CTR.

Research shows that it’s cheaper to retain existing customers than to acquire new ones.

3. Provide a great landing page experience

Even the most experienced paid media manager can struggle to create landing pages that satisfy their clients and their vision.

Content marketers are naturally good storytellers and creative in their own way.

Leverage your creative content to create unique landing page experiences that nurture inbound leads through the conversion funnel.

Visitors who click on your ad may research your website before converting.

Consider the buyer’s journey and how your content applies throughout this process.

  • consciousness: Customers are alerted to specific needs or issues (blog posts, curated content, infographics, videos, articles).
  • consideration: A customer identifies a specific need and researches it (white papers, testimonials, reviews, landing pages, ebooks).
  • decision: Customer decides to make a purchase or conversion (tutorial, trial, product demo).

Consider providing testimonials, user reviews, and links to related articles separate from your landing page content for visitors to read before making a purchase.

Not every visitor who clicks on your ad will make a purchase during that session or on that day.

Providing relevant, quality content on your site can be a valuable touchpoint in your attribution path to generating conversions.

4. Discover content insights from PPC keyword data

If there’s one feature that SEO and PPC campaigns already share, it’s keywords.

Leverage your PPC keyword data to identify the keywords with the highest traffic and revenue.

You can also analyze the performance of your ad copy and apply it to your organic content campaigns.

Consider using commercial keywords in your content to promote your services/products to your customers.

Branded keywords are very successful and have a much higher CTR than other standard keywords.

Group your keyword strategies and transfer the success of one campaign to another.

Run A/B tests to identify the most effective keywords within each campaign.

5. Steal as much SERP real estate as possible

Naturally, having two links on the same page increases clicks on your website.

In addition to increasing CTR on both listings, the additional links increase your brand’s visibility and authority in the eyes of searchers.

While it’s true that 53% of website traffic comes from organic search results, PPC advertising continues to be strong on Google today.

Well, if only you could get rich snippets too!

Actionable Tactics to Improve Your Content Marketing ROI Through PPC Campaigns

Now that you understand the benefits of combining PPC and content marketing, here are some ways to make the most of it.

1. Promote great content with Facebook ads

Use Facebook’s Audience Insights to segment your audience and target ads to new audience members relevant to your industry.

Promote your best-performing content by promoting Facebook posts and targeting specific audience groups.

Boosting Facebook posts promotes your content and ads to two audiences:

  • “People who like your page and its friends”
  • “People who choose by targeting”

Use PPC advertising to build an audience for your content and take advantage of “boost posts” to reach more people who may be interested in your content.

Facebook Audience Insights and Twitter’s Tailored Audiences offer unique remarketing tools for all your PPC ads and promotional content.

Leverage your PPC spend to build your brand’s audience and target it with different advertising campaigns based on the most shared and liked content.

2. Write irresistibly clickable headlines

Use BuzzSumo to discover the content that’s currently going viral in your industry.

Leverage these keywords and topics to create engaging and relevant headlines for your ad display.

This allows you to attract users who would not normally engage in click-through advertising to view your ad.

A/B test different headlines targeting different niches and see which ones get the most clicks and conversions.

Note that clickables are not the same as clickbait. Creating headlines that relate to the content itself remains essential to the user experience.

3. Think Mobile First

Increase mobile conversion rates for paid advertising with images, infographics, and all forms of visual content.

Landing page content rules are different on mobile. Optimizing your content for mobile by enabling responsive design is paramount.

Some tips:

  • Write a short headline.
  • Use concise paragraphs.
  • Avoid popups.
  • Use small image sizes.
  • Include a clear call to action.

4. Craft killer CTA to convert more visitors

Especially for paid promotional articles, the landing page should have a clear call to action.

This can be accomplished with horizontal form fields or pop-up CTAs. This helps convert leads into conversions for paid promotional campaigns.

There is still debate about whether to place the CTA above-the-fold or at the end of the content.

When it comes to paid promotions, we recommend using content to engage readers and place a CTA at the end of your landing page to increase conversions.

Conclusion

Once again, we understand that content marketing and PPC can seem like completely different things.

Often they run in parallel and common areas can be hard to see.

But by integrating proper content marketing into PPC, and integrating PPC data into content marketing and SEO, you can learn a lot and improve your site’s overall performance.

Other resources:


Featured Image: Dean Drobot/Shutterstock





Source link

Previous Article

Did your health insurance company deny you ...

Next Article

New educational materials, data used to enhance ...

0
Shares
  • 0
  • +
  • 0
  • 0
  • 0

Related articles More from author

  • All

    Digital Marketing Trends for 2022

    July 13, 2022
    By admin1
  • All

    “Observe, absorb, adapt,” advises Hiren Panchal, co-founder of Litmus Branding, in a talk at the IIM Udaipur Incubation Center.

    September 16, 2022
    By admin1
  • All

    Fisk University Expands Marketing and Communications Team

    October 4, 2022
    By admin1
  • All

    Healthcare Marketing Trends in 2022

    August 30, 2022
    By admin1
  • All

    After the crypto crash comes the SEC crackdown

    August 3, 2022
    By admin1
  • All

    Elite Results Marketing releases report on 7 actionable tips for chiropractors to stand out from the crowd

    December 29, 2022
    By admin1

Leave a reply Cancel reply

You may interested

  • Science & Tech

    How UFOs have evolved from science fiction to a national security priority

  • Science & Tech

    5 elements named after the scientist who discovered them

  • Science & Tech

    Ancient ‘dragons’ were the first gliding reptiles on Earth

Recent Post

Health & Beauty

Dear Abby: Living with my husband is intolerable but … I dread hurting him

DEAR ABBY: I have seriously thought about giving my husband an ultimatum and moving out for a while. Living with him is no longer tolerable. His children support me 100%. ...
  • From SaaS Company to Full-stack Tech Platform, Zoho offers an All-in-One Solution to Businesses

    By admin1
    September 23, 2023
  • Dear Abby: Woman who loves to travel says her husband is baggage she’d rather not bring

    By admin1
    September 23, 2023
  • LG takes CSR Project to Federal Medical Centre Abuja, donates Products, Mosquito Nets & Baby Care Kits

    By admin1
    September 22, 2023
  • Taiwan is using generative AI to fight Chinese disinfo

    By admin1
    September 22, 2023
  • Boeing is using Fortnite’s game engine to upgrade B-52s

    By admin1
    September 22, 2023
  • Summer Fridays Mint Balm Is Here + More Beauty News

    By admin1
    September 22, 2023
  • A Levi’s Crocs Collaboration Is Here + More Fashion News

    By admin1
    September 22, 2023

Categories

  • All (1,113)
  • Fashion (1,179)
  • Health & Beauty (1,177)
  • Science & Tech (1,178)
  • Travel & Lifestyle (1,176)
logo

Goevry is not just another run-of-the-mill magazine; it's a transformative journey that transcends the boundaries of traditional fashion publications. Our team of passionate experts, seasoned fashionistas, and visionary writers collaborate to curate a diverse range of thought-provoking features that delve into the very essence of style, culture, and identity.

  • Recent

  • Popular

  • Dear Abby: Living with my husband is intolerable but … I dread hurting him

    By admin1
    September 24, 2023
  • From SaaS Company to Full-stack Tech Platform, Zoho offers an All-in-One Solution to Businesses

    By admin1
    September 23, 2023
  • Make Realtionship Years Lights Fill Kind In USA

    By admin1
    January 12, 2020
  • Events Held In Paris Beautifull And Amazing Things

    By admin1
    January 12, 2020

Follow us

  • DMCA
  • Privacy Policy
  • About Us
  • Contacts
©2023 Copyright Goevry | All Rights Reserved.