Prior to joining DXL, he served as Senior Vice President of Marketing for Bed Bath & Beyond and Senior Vice President of Marketing for Macy’s. Prior to that, he was EVP, Head of Retail at BBDO (New York), Partner at McKinney, and Chief Marketing Officer at Young & Rubicam, a senior retail client-focused agency where he previously served in leadership roles. did. At DXL, he is responsible for the overall marketing strategy, brand, consumer, creative, media, CRM and digital commerce marketing organizations. Reath holds a management qualification from Northwestern University’s Kellogg School of Management, a bachelor’s degree from Western University in London, Ontario, Canada, and serves on the board of directors of the American Red Cross, the company said in a press release. stated in the release.

Destination XL (DXL), a U.S.-based omnichannel retailer of menswear and footwear, today announced that James Reese will join the team as Chief Marketing Officer on September 26, 2022. It has a particular focus on omniretail, digital marketing, brand building and consumer insights.

Reath will succeed current Chief Marketing Officer Ujjwal Dhoot, who has informed the company that he is retiring on October 11, 2022.

“We are very pleased to welcome Reath to DXL Big + Tall as the new Chief Marketing Officer. It underscores our continued transformation and commitment to building on our core focus.” Harvey Cantor, President and CEO the company said.

“To bring DXL to more big and tall men, grow our business across all channels, and engage our customers in a personalized way to solidify DXL Big + Tall as a one-stop solution. We are delighted to be able to offer large and tall apparel and footwear for men.” lease Said.

Fiber2Fashion News Desk (Limited Liability Company)