• Loreni Tsanglao, NET Correspondent, Nagaland

A one-day awareness program for growers on the use of ICT technology for effective farming and marketing was held in Woka on Tuesday at the Deputy Commissioner’s (DC) Conference Hall in Woka.

An initiative carried out as part of “Building IECT capacity, including training in digital skill sets and technology demanded by today’s industry for different sections of society in the northeastern states.” The program was funded by the Federal Ministry of Electronics and Information Technology and was implemented by the National Institute of Electronics and Information Technology (LIELIT) in collaboration with the Woka District Authority, the Woka District Skills Commission and Nagaland Forest Management Project Woka.

The resource person for the program was Jt. NIELIT Director Kohima Nagaland, A. Morimenba Amer, Assistant Engineer NIELIT Kohima, Benti Once.

Assistant Engineer NIELIT Kohima, Mr. Benti Wanth, will discuss the topic of ICT (Information and Communication Technology) and Digital Payments, ICT can be used to create a network of agents and develop sales that cannot cover target areas in today’s world. Said to support business clients. If you want the best digital marketing, the right digital marketing is the key to the success of any business. He added that ICT is the best option for business and encouraged participants to take advantage of the various transaction modes available, such as Unstructured Supplementary Service Data (USSD). , Aadhar Enabled Payment System (AEPS), UPI (Unified Payment Interface), E-wallet.

A. Morimenba Amer, co-director of NIELIT in Kohima, highlighted digital marketing and various profitable schemes introduced by the Indian government to farmers. He urged farmers to stay up to date on their plans and capitalize on the benefits.

Emphasizing the importance of digital marketing, Amer said digital marketing is a means of promoting and selling products using available technologies such as the internet, mobile devices, social media and other forms of digital. I was.

He further encouraged them to focus on using technology when uploading their products.

Share the benefits of digital marketing. Amer added that the program has a lower cost and gives more control over viewer choice. Audience can collect customer data in ways offline marketing can’t. Take immediate action after seeing an ad or content.

“When you put your ad online, people see it no matter what. It makes it easier for the business market to reach its goals,” he added.