WMG Daria Ganz joins Warner Records as SVP of Digital Marketing
Dalia Ganz has joined Warner Records as Senior Vice President of Digital Marketing. In her new post, Ganz works closely with the company’s various divisions and her streaming partners to create and implement engaging, fan-centric online experiences and campaigns for the label’s broad artist roster. . She reports to Tom Cawson, Co-Chairman and COO of Warner Records, and is based out of the label’s LA headquarters. Ganz worked for the Walt Disney Company for 17 years before she joined Warner Records. Most recently, she served as Vice President of Marketing, Synergies for Freeform Social, Media, Digital, and spearheaded the youth-focused network’s award-winning Social. rice field.
“Dahlia is a widely respected expert and bold innovator in the digital space who knows how to adapt to ever-changing circumstances and is not afraid to break the mold to try something new. “She brings a fresh perspective to our marketing strategy, amplifying the voices of our artists and helping us deliver unique and memorable campaigns that resonate with our fans.”
Ganz adds: As the digital world continues to evolve at breakneck speed, there are endless opportunities to connect fans with their favorite artists in ways never before imagined. I look forward to working with the amazing Warner team to explore what is possible. Thank you Tom and Aaron (Bay Shook) for this exciting opportunity. “
Ganz, who spent his entire career at The Walt Disney Company, rose from Marketing Assistant to his most recent position as Vice President. During his time at Disney’s Freeform, Ganz oversaw all of the network’s social media his initiatives and led his marketing of synergies and partnerships with companies both internally and externally. Ganz played a key role in driving Freeform’s social media strategy. This includes developing several innovative campaigns that have resulted in record-breaking levels of his social conversations and industry awards. Gantz leads the social media campaigns for the award-winning Pretty Little He Liars, creating topical campaigns for series and network big events such as 25 Days of Christmas, Shadowhunters, The Bold Type, Grown Issue and Cruel Summer. created.
Ganz has been named one of Variety’s Hollywood’s New Leaders. Brand Innovators’ 40 Under 40; and Disney’s Game Changers list. He holds a BA from Johns Hopkins University.