“We are experimenting with contemporary designers [who] I think it has an edge like Rick Owens and The Row and mixes it with Supreme and vintage Alaïa,” she continues. na“There are some Edwardian and Victorian items, but you can also find classic denim jeans. We want to encourage people to find new ways to combine vintage and contemporary. [styles] into their wardrobes.

Williams has a major soft spot for The People of the Labyrinth, an esoteric Dutch brand from the late na‘90’s. na“Lots of crushed velvet, stretch tops, hand-dyed silkscreens, batik-inspired details,” she swoons. Her old favorites also include classic pieces like PunkyFish, Hysteric Glamor, Save the Queen, Prada and Vivienne Her Westwood. Of course, all of these are available at Big Her Ash.

One of the rarest and most exclusive items in the shop was a shirt that Williams purchased from second-hand clothing veteran Bob Merrett. na“It had a picture of the Bride of Frankenstein riding a motorcycle in space with a little Diet Pepsi,” she says. na“I regret selling it…”

Although it’s only been open for a short time, Big Ash has already become a destination for savvy gold-seeking shoppers. And not only does it have great clothes, but it’s also a hotspot thanks to its four-walled community.

“The spirit of the shop, like mine, is spontaneous,” says Williams. Her companions often hang on her back, and the space is decorated top to bottom with art made by her friends and family. na“I also store a lot of my clothes here. This store has become my second closet. ”

Not long ago, Williams said that he himself na“Scoop up the best of ‘future vintage’, or modern fashion, and store it as deadstock for decades to come. For now, roll down the rabbit hole and off the rail with Big Ash on the bottom.