fashion

Saudi Arabia’s creative and fashion landscape has tripled in the last few years.

One such designer from the Kingdom leads the others. Honaida Seraphy.

The designer founded her namesake brand in 2016 and has since gained popularity around the world and among celebrities such as Priyanka Chopra, Lupita Nyong’o, Shay Mitchell and Hendo Sabri.

Today, the fashion house has reached another milestone in its journey, making a further mark on the world stage, becoming the first Saudi brand to retail at London’s iconic department store Harrods.

The label’s collection, Charm from Afghanistan, will be on display to Harrods’ most loyal customers from 22nd August 2022. At the evening wear section on the 1st floor, sophisticated items are curated. For a special experience, we encourage customers to get in touch with one of our personal shoppers.

Seraphi said earlier emirates woman About her vision for her brand to pay homage to her Saudi heritage on a global scale.

“I always had the vision to create a brand that was destined for and inspired by women.” It’s been a long time, and now we’re witnessing impressive growth, with more emerging designers in the spotlight.”

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