Medallia, Inc., a global leader in customer and employee experience, today announced that Telekom Srbija, Serbia’s leading internet, mobile, landline and multimedia service provider, is leveraging Medallia’s digital suite to improve the customer journey. announced that it is

Telekom Srbija operates in Serbia, Bosnia Hertz, Montenegro, North Macedonia and Austria, serving over 11 million customers. With more customers looking to engage online, the company set out to select an integrated platform that could integrate digital feedback and analytics to transform the customer experience.

“We knew Medallia could improve the customer experience by helping us identify ways to optimize their online journey and address issues faster, but we were overwhelmed by the power of the platform.” , says Sinisa Arsic, Head of Intelligent Automation. Business Process, Telekom Srbija. “From revenue-impacting opportunity solutions to enhancing digital marketing, our teams have seen so many business areas improve as a direct result of using Medallia across our organization. We were able to quickly improve the customer experience and generate more revenue.”

Medallia is embedded in 9 different properties, 6 web properties and 3 mobile applications, with plans to expand. Teams that use insights from these deployments to identify problems and improve their business include:

• data, analytics, insights
• Product and user experience
• Omnichannel experience management
• ICT digital solutions for corporate customers
• digital marketing

Digital marketing teams in particular rely on these new customer insights powered by Medallia to inform future marketing campaigns. The rich depth of behavioral and feedback data unlocks new opportunities for personalized marketing initiatives, giving Telekom Srbija a clearer picture of how customers and prospects are interacting with their brand.

Medallia’s Ryszard Regucki AVP said: “Leading brands use customer data as the first point of analysis to drive initiatives of all kinds, from marketing campaigns to digital self-service enablement. It will continue to improve and grow with the suite.”

Medallia’s digital suite provides the industry’s most comprehensive data set for understanding customer experiences, combining actionable user feedback metrics with complete behavioral data to help organizations understand and optimize digital experiences in real time. helps you to become

For more information on Medallia’s Digital Suite, please visit https://www.medallia.com/solutions/digital-suite/.