Strengthening e-commerce strategies in broad economic zones

Here are some ways to reduce shopper hesitation in your digital customer journey during the downturn.

Recession or not, many companies are planning a recession. As shoppers become more spending conscious, ecommerce brands must leverage the right data to implement strategies to reduce shopper hesitation and improve engagement, conversions and retention.

The recession is changing consumer habits

Prices for basic commodities, fuel and housing are rising globally, impacting consumer spending habits. While there is a decline in purchases across demographics, about 37% of baby boomers are more cautious about their finances. 30% of Gen Z and Millennials. UK shoppers are the most likely to cut back on spending of all markets.

Where are consumers spending their money? Many people plan to make less discretionary purchases such as luxuries, dining out, travel, subscriptions, new clothing, and home expenses. They are also likely to have cheaper product replacements and will employ more money-saving measures.

With multiple external factors influencing consumer purchase intentions today, the ability to detect, understand and reduce shopping hesitation has become a key advantage for e-commerce brands.

Related article: Customer experience secrets Amazon doesn’t want you to know

5 ways to reduce shopper hesitation in your online customer journey

Who are the hesitant shoppers? As consumers tighten their wallets, what can e-commerce brands do to ensure that every customer journey remains relevant and leads to purchases? So here are five strategies to consider:

1. Make the site experience more relevant for long-browsing shoppers

66% of shoppers expect brands to understand their unique needs and expectations, so knowing when to start asking questions while browsing a site is an advantage. Most of the time, shoppers who spend more time than average aren’t sure about the product. Brands that can identify this in real time can trigger chatbots to navigate their products and drive conversions.

2. Make shoppers feel welcome when they return to your site

When shoppers are ready to make the most of their money, they will spend more time researching when purchasing items, especially expensive ones. According to Google, 78% of his consumers already spend more time researching brands and products online than they do in stores. To maintain interest throughout the customer journey, brands can create welcome banners that pop up when someone returns to your website. are more relevant to you, which can instantly increase your chances of engagement and retention.

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