SOJERN celebrates 15 years of supporting travel, expands platform capabilities to better serve travel marketers
San Francisco, September 20, 2022 /PR Newswire/ — Sojournis the leading digital marketing platform built for travel and is celebrating its 15th anniversary this month. Founded in 2007, Sojern is Unwavering focus on travel from day oneStarting with targeting travelers with ads on printed airline boarding passes, while prioritizing agility and dedication to travel, big data, digital marketing, new channels, mobile devices, It has evolved to encompass the rise of programmatic advertising via social media.
Sojern has learned and persevered through every challenge, industry change and innovation. For example, the smartphone revolution in the late 2000s brought about a dramatic shift in internet browsing behavior, creating unprecedented opportunities for travel agents to develop more direct relationships and facilitate online bookings. With the rise in smartphone usage and subsequent social media boom, Sojern created a multi-channel framework for travel marketing. This currently includes search engine marketing (SEM), metasearch, display advertising, connected television (CTV), social media advertising, and more. — Engage travelers at every stage of their journey wherever and whenever they are online.
During this same period, Sojern has collected, aggregated and analyzed literally billions of travel intent signals (such as hotel and airline booking data) every day from thousands of travel brands around the world. This rich data environment Sojourn Traveler EcosystemIt is the foundation of the company’s platform and the engine of Sojern’s client success and continued growth.
The latest example of Sojern’s evolution is Sojern Travel Marketing PlatformIn response to the changing technology landscape and the evolving needs of its customers, Sojern built an intelligent marketing platform. Unparalleled Traveler Insights, multi-channel scale and automatic optimization all in one place. With the Sojourn Traveler ecosystem at its core, the platform provides travel marketers with the tools to cost-effectively drive demand, convert customers and build loyalty in a digital-first world. Embedded with cutting-edge machine learning technology, the Sojern platform powers over 10,000 travel marketing campaigns. Hotel, destination When attraction clients every year.
“Travel is a massive ecosystem with endless opportunities for digital marketing innovation. Mark Rabe, CEO of Sojourn. “Our business was born in travel, but our focus remains solely on travel. Instead of broadening our focus, we dig deeper. It helps us better serve our clients.” Because we fundamentally believe that, simply put, we know travelers better than anyone else, which is why our clients prefer to work with us. .”
After 15 years at the forefront of the travel industry, Sojern has witnessed a fundamental shift in digital marketing. His three key factors that have led to the success of Sojern clients are:
- Travelers Want Personalization: There’s No Average Traveler76% of consumers Probability is high Buy from brands that personalize. The complex path to purchase prevents marketers from basing their marketing strategies on blind segmentation and demographic data. Instead, travel intent and behavioral data should be used to find travelers, build audiences, and develop personalized campaigns to motivate travelers to engage.
- Marketing must be on all the timeConsumers are always dreaming and looking for their next trip, even in the off-season. An always-on marketing strategy means that your campaigns are always active. Travelers are always online, so travel marketers can’t afford to stop their campaigns.
- Direct booking is the best way to build brand trust, loyalty and profitabilityMarketers need to build direct relationships with their customers to increase engagement, efficiency and effectiveness of their travel marketing strategy. Developing a first-party data activation strategy across channels and devices to drive direct bookings is key to that success.
“Throughout the challenges of the past few years, we have continued to look for ways to support the local hospitality industry. abu dhabi We will drive direct bookings while increasing room profitability.” George Kariamvakos, Abu Dhabi Culture and Tourism Authority“As they embark on the next 15 years in digital marketing, I wish them all the best and continue to provide the tools and insights the industry needs to thrive.”
“Sojern has been our partner through constant digital change, from new privacy guidelines to cookieless to destination partnerships, helping us navigate and innovate it all.” David WestExecutive Director, Herschend Entertainment, owner and operator of numerous attractions in usa“We are grateful to them for pushing us and the industry at large to get the most out of our marketing efforts.”
“Our collaboration with Sojern continues to be strong. Over the past two years, Sojern’s digital media expertise has provided Hyatt’s Americas field marketing team with insightful data to ensure our advertising is relevant to the right audience. It helps us reach customers at just the right time and navigate the evolving travel landscape and consumer preferences.” Megan BellVice President of Field Marketing, United States, Hyatt.
“First partnerships with young children Omaha A 15-year-old startup has allowed The Parking Spot to keep up with the rapid evolution of digital marketing.” Julie SilvermanDigital Marketing Director, The Parking Spot“Since then, Sojern has been present every step of the way to drive return on investment (ROI) and prepare for the ever-changing digital landscape. We look forward to integrating with the new platform.”
Over the course of 15 years, Sojern has learned to adapt to the many challenges posed by the travel industry and the global economy. From the 2008 financial crisis and her unprecedented COVID-19 pandemic to ever-evolving technological change, Sojern will weather many storms and continue to come out stronger. The company’s unwavering focus on travel builds resilience and reaffirms its vision to become the #1 travel marketing platform.
For more information, please visit our new website. www.sojern.com.
Sojourn is the leading digital marketing platform built for travel marketers. Sojern provides multi-channel marketing solutions that leverage artificial intelligence and traveler intent data to drive direct demand. Each year, 10,000 hotels, attractions, tourism agencies and travel marketers use Sojern to attract travelers from all over the world.