Atlanta, January 26, 2023 /PRNewswire/ — PureCars, a leading provider of digital marketing technology and services for auto dealers, today announced the official launch of its streaming audio advertising service through Spotify. As part of this strategic collaboration, Spotify Advertising is now available in PureCars’ suite of products. North America To reach Spotify’s dedicated young audience.

“Our collaboration with Spotify adds the best in streaming audio advertising to our product suite. Stephen Ferri, CEO of PureCars. “Based on the success of our pilot program, we are pleased to expand our offerings to enable dealers to leverage this highly effective channel in their advertising strategies. It is set up to bring about a significant change in the market.The dealer offers all the advantages available in the market.”

With their massive reach, streaming audio platforms such as Spotify have become increasingly popular advertising channels. On Spotify, he has over 456 million users in over 180 markets worldwide. This level of reach and engagement is a key reason dealers should consider digital audio advertising. In fact, Spotify’s recent Sonic Science study found that Spotify and digital audio are more immersive and engaging than digital video, social media, television and radio due to their inherently personalized and interactive nature. It turns out that there is. This is good for listeners, advertisers, creators and publishers.

“Spotify’s growth presents a great opportunity for dealers to get their message across, further refine their digital advertising strategies for today’s audience, and expand their sales and service footprint. Lauren Donalson, Senior Vice President of Client Services for PureCars. “Spotify reaches more listeners than traditional radio broadcasts in many major markets across the country. Its unique format allows it to reach other media channels such as TV, video streaming and social media. It expands and greatly increases the chances of dealers reaching more car shoppers.”

Streaming audio advertising with Spotify offers a powerful new way to reach potential vehicle buyers (even those in the consideration stage). In fact, listeners listening to auto ads on Spotify 52% more likely Buy a new car on promotion.

“This collaboration underscores Spotify’s widespread recognition as a platform for reaching target audiences. Craig Weingarten, category development officer for Spotify’s Auto. “Companies from Wall Street to Main Street recognize the benefits of adding streaming audio to their media mix. , demonstrates our belief that we can help new car dealers build their brands, reach consumers in the market, and sell their cars.”

Dealers are invited to visit PureCars at the 2023 NADA Show Dallas, January 26-29Meet with a Spotify representative to learn first-hand the benefits of streaming audio advertising. Special promotions are available to dealers who sign up for Spotify Ads at the show.

For more information or to schedule a demo, please visit info.purecars.com/nada-2023.

About Pure Cars

Since 2007, PureCars has helped thousands of dealers improve advertising effectiveness, reducing advertising costs per unit sold and repair order. Our unique combination of customer data management, advanced advertising solutions, digital merchandising and market analytics provides our dealers and partners with best-in-class solutions that increase efficiency and profitability. We are an authorized digital provider to 16 of his OEMs in the US and 1 in the US. Canadacompliant with over 40 brands and serving 65 of the top 100 dealer groups North AmericaFor more information, please visit the following URL: http://www.purecars.com.

SOURCE Pure Cars