Tracking account wins and losses across the industry is difficult. Here’s a roundup of suggestions to help you figure out who has what.

Dentsu retakes Kmart
Dentsu Creative reportedly regained Kmart’s advertising and creative accounts after losing to DDB in 2020.
The agency won the business, part of the Wesfarmers group, in a competitive pitch.

Tugboat Wins Blue Beam Pitch
Digital marketing agency Tug Sydney has been appointed by Bluebeam, a global developer of software solutions and services for the building and construction sector, to drive digital marketing across the Asia Pacific region.

Mackenzie Partners win on Tiger Brokers pitch
McKenzie Partners acquires media accounts for fintech Tiger Brokers following a competitive pitch. The first campaign focuses on increasing brand awareness in the Australian market, establishing meaningful brand interactions and adding new accounts his users.

Dig Wins on RACV Pitch
Independent agency Dig has won a creative account with The Royal Automobile Club of Victoria (RACV) following a comprehensive pitching process.

Ryvalmedia Wins on Click Frenzy Pitch
Cybersale pioneer Click Frenzy awarded Ryvalmedia a complete media account after a competitive agency review.
Launched by Global Marketplace in 2012, Click Frenzy has 1.7 million members and counting. The platform stimulates e-commerce activity in Australia for its retail partners through annual industry-wide online mega-sale events.

Jay Wing Wins New Balance Pitch
Data, creative and performance marketing agency Jaywing has been appointed by New Balance to drive customer growth across Australia and New Zealand following a competitive pitch. Jaywing manages paid search, social, analytics and email, as well as providing creative support for New Balance’s wide range of sneakers and sportswear.

Green Hut wins Superloop Pitch
B2B marketing agency Green Hat has been appointed full-service agency for telco challenger Superloop after winning a pitch run by Trinity P3.

SLIK Wins Darrell Lea Pitch
SLIK has been appointed as Darrell Lee’s Creative Agency of Record, responsible for brand strategy, creative and production following competitive pitching. 100% Darrell Lea’s winning pitch idea fits into the brand’s ‘Makes it better’ platform.

Do you have anything to say about this? Share your opinion in the comments section below. Alternatively, if you have news articles or tips, please contact us at adnews@yaffa.com.au.

Sign up for the AdNews newsletter, like or follow us on Facebook twitter You can participate in breaking news and campaigns throughout the day.