Natalie Murison, Chief Operating Officer (COO) of Two Tone Global, told OFM Business Hour that companies cannot build any kind of media campaign without having an active social media presence.

While this has been in the public eye for a while, she explains that sentiment has intensified behind Covid-19, with many companies devoting marketing spending to digital strategies.

Especially when it comes to business, digital marketing now accounts for about 60% of Two Tone Global’s revenue, according to Murison. This is the 21-year-old’s marketing choice as SABC’s creative agency in marketing his Cup of the 2022 FIFA Worlds in Qatar.

Covid19 forced SA e-commerce market to mature

In a previous OFM Business Hour, Julia Ahlfeldt, customer experience expert and part of the research and writing team, said: 2021 South Africa Digital Customer Experience Report SA’s e-commerce market has matured against the backdrop of Covid-19, revealing that 82% of survey respondents shop online, 73% of which come from households with an income below R10 000 . This is consistent with Murison’s assertion that companies have prioritized marketing spending on digital strategies in the wake of his Covid-19.

Also read: #OFMBusinessHour – E-commerce businesses estimated to lose R30 billion in revenue

Tiktok takes digital marketing to the next level

Murison, who was educated and worked abroad, says businesses can take advantage of Tiktok through user-generated content. This allows you to market your brand well.

OFMs