L’Oréal Appoints Chief Digital and Marketing Lead for MY and SG

L’Oréal has appointed Lau Sook Ping as Chief Digital and Marketing Officer (Malaysia and Singapore). A L’Oréal spokesperson said: Marketing – Interactive Lau (pictured) leads the acceleration of the digitization of the organization by creating roadmaps, establishing strong cross-sectional partnerships, and transforming the three main pillars of digital, media and data insights. increase.

Known for his strong people leadership and coaching skills, Lau also focuses on improving the company’s capabilities and talent pipeline. She has been with this group for over 7 years and previously served as her Director of Transformation in Malaysia and Singapore. She joined the team in 2014 as her GM of the Luxury Goods Division, after which she led her GM role of the Consumer Goods Division.

Lau has over 11 years of FMCG and beauty experience before joining L’Oréal. During her one year at Henkel, where she was responsible for GM, Malaysia, and Singapore, she had full responsibility for her P&L for Schwarzkopf Professional’s hair cosmetics business, her LinkedIn says. She was also tasked with enhancing and accelerating market share growth, increasing sales margins and contributing to the overall beauty care business in Asia Pacific.

Prior to that, he spent eight years at P&G, holding positions such as Country Manager, Malaysia and Singapore (Prestige Beauty). Regional Brand Manager, Personal Care. Regional Assistant Brand Manager, Fabric and Home his care.

Separately, L’Oréal merged its operations in Malaysia and Singapore on July 1 to form a larger organization.The spokesman previously said Marketing – Interactive The combination will allow the company to be “prepared for the future and for the best.” [it] Take advantage of new opportunities created by changes in the rapidly changing beauty industry.”

Tomas Hruska was appointed GM to lead both markets and immediately oversee the transformation efforts. His appointment followed the departure of Malek Bekdache, who resigned from his role as Malaysia’s MD after six years. Shortly after, Hoa appointed Tran as Marketing Director for Malaysia and Singapore. She is currently based in Malaysia, where she has been with L’Oreal for nearly four years.

Related article:
L’Oréal Promotes Isabelle Lim to Corporate Affairs and Engagement Director TR Asia Pacific
L’Oréal Promotes Chief Digital Officer Kenny Ng
L’Oréal Appoints Marketing Director for SG and MY
L’Oréal combines SG and MY ops under new model

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