Indian digital marketing market
India’s digital marketing market will be driven by improved internet connectivity in the forecast period 2021-2026
30 NORTH GOULD STREET, WYOMING, USA, Aug. 17, 2022 /EINPresswire.com/ — New report by Expert Market Research, India Digital Marketing Market Size, Share, Price, Trends, Growth, Report and Forecast 2021- ‘2026’ provides an in-depth analysis of the Indian digital marketing market and assesses the market based on segments such as end-user industries and digital channels.
This report tracks the latest developments in the industry and explores their impact on the overall market. It also assesses market dynamics covering key demand and price indicators and analyzes the market based on SWOT and Porter’s his five forces model.
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Key highlights of the report include:
Market Overview (2016-2026)
• Historical market size (2020): USD 353 billion (global digital marketing market)
• Forecast CAGR (2021-2026): 17.6% (Global Digital Marketing Market)
• Projected market size (2026): USD 930 billion (global digital marketing market)
From 2016 to 2020, the digital marketing market has made considerable progress due to the significant increase in demand for smart devices, especially smartphones. The population is quite young, and there has been a considerable shift towards the adoption of new technologies. India and China have emerged as major economic centers, and overall economic prosperity has increased in recent years. As people become more and more dependent on the Internet, the need for digital marketing has greatly increased, and businesses are using multiple means to do so. In the future, the value of this market is expected to increase rapidly, as is the growth rate.
Industry definition and key segments
Advertising primarily using the Internet and using digital displays such as mobile phones, televisions and advertising displays constitutes digital marketing. Key activities related to digital marketing include content marketing, search engine optimization (SEO), search engine marketing (SEM), content management, social media marketing, display advertising books, data-driven marketing, and e-commerce marketing. included. Digital marketing avenues are also expanding to offline platforms such as mobile phones (via SMS or Caller Tune).
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Based on end-user industry, the digital marketing industry in India can be segmented into:
• Consumer Goods
• real estate
The market can be differentiated by digital channel as follows:
• Email marketing
• Search engine optimization (SEO)
• Interactive consumer website
• Online/display advertising
• Blogging and podcasting (including microblogging)
• Social network marketing
• Mobile marketing
• Viral marketing
• Digital OOH media
• Online video marketing
With the growing popularity of social media not only among young people in India, but also among older people, marketing companies have had to change their advertising methods to target all segments of the population. Increased internet connectivity and faster internet speeds have made content on the internet accessible to people across the country, opening up newer audiences for marketing firms. As the whole country becomes more industrialized and more people buy smartphones than before, the audience on the Internet is growing even more. Overall economic growth and schemes like Digital India are expected to trigger significant growth in digital marketing across India.
major market players
Major players in the market are Dentsu Webchutney, iProspect, WatConsult, ShootOrder, Gozoop, EveryMedia Technologies Pvt. Ltd, and Phonethics Mobile Media Pvt. Ltd., among others. The report covers market shares, production capacities, factory turnarounds, expansions, investments, mergers and acquisitions, among other latest developments for these market players.
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