Brand awareness plays an important role in driving any business. The pandemic has brought about a paradigm shift in how brand perception is built or changed, including in the healthcare sector. The familiarity of visits to physicians by medical personnel remains influential, but is slowly being pushed into the background as digital marketing shows greater his ROI and proven effectiveness.

HiDoc Dr. is capitalizing on this transformation by effectively using digital marketing to increase brand awareness and drive prescription sales. As the #1 Physician Network Platform in India, we are dedicated to helping pharmaceutical brands reach a large number of HCPs as well as maintaining a positive ROI in an efficient and cost-effective manner. is also helpful. Our omnichannel approach enables productive targeting of your audience based on demographics and other factors.

Marketing on the HiDoc platform not only allows you to reach your audience, but also educates, promotes and systematically converts your target audience. Whether it’s branded generics or innovative molecules, this is how we can help you reach your goals.

understand the gap

The first step is to understand the current perception of your brand. If you have a level playing field with generic branded drugs, or you are an innovative molecule priced at a higher price, we first want people to be Understand why you prefer a brand. Preference usually depends on a few general parameters (availability, awareness, price).

creation of consciousness

Whether it’s a level playing field or pricing is bad for your brand, awareness is key here. By changing the thought process about your brand, people need to know why your drug is better and why your innovative molecule is better than your competitors.

In India, 95% of medicines fall into the generic branded medicines segment. Therefore, the next step follows research to understand the shortcomings of brand awareness, such as packaging, production quality, or medium of communication.

Based on this understanding, HiDoc Dr. creates at least 4 pieces of content and sells at least 4 times a month to increase its digital visibility. This gives the brand a minimum of 16 impressions per month for his HCP across the country belonging to different ages, experiences and specialties, thereby increasing brand awareness and recall.

The second month focuses on your competitive advantage over your competitors. This helps doctors understand when to choose your medicine over others. The advantage might be the form of the drug (tablet vs capsule vs liquid), the quality of the packaging, or the immediacy of effect, but it needs to be communicated well.

The difference in innovative molecular processes is that molecules cannot be made available everywhere. However, relevant and influential case studies can be used to communicate through multiple articles written about the molecule and published to key thought leaders on the HiDoc Dr. platform. This content can then be used in podcasts, articles, and videos demonstrating the competitive advantage of molecules.

customer’s voice

Scott Cook says: Therefore, a third and very important step is to present testimonials, reviews, and ratings from current users that show evidence that your drug or molecule is indeed superior. HiDoc Dr. utilizes this content in a variety of formats to maximize reach and impact. Reviews from fellow physicians are often more persuasive than visits by health care representatives.

lead generation

Take the fourth step of generating leads through the HiDoc Dr. platform and you are ready for your one-on-one meeting with your doctor. Physicians already know that your medicine has a competitive advantage over others, an idea reinforced by testimonials from fellow physicians.

availability

Finally, the final leg of the communication process is making medicines available to physicians. As the cycle progresses and he assists with research through his platform, there is a shift in brand perception and he will find that prescription sales can increase by as much as 15% in six months.

For HiDoc Dr., the focus has always been on facilitating positive change in strategy for the healthcare community. Our digital marketing services strive to help pharmaceutical companies drive prescription drug sales by effectively transforming and enhancing their brand perception.

For more information on our digital marketing services, please email us at varun@hidoc.co or visit our website https://hidoc.co/.

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