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Fashion
Home›Fashion›Gucci fashion show at royal palace canceled after controversy over commercial use of presidential palace

Gucci fashion show at royal palace canceled after controversy over commercial use of presidential palace

By admin1
August 29, 2022
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This image, captured from Vogue Korea's Twitter last Monday, shows a photo taken at the Presidential Palace State Guest House.  (union)

This image, captured from Vogue Korea’s Twitter last Monday, shows a photo taken at the Presidential Palace State Guest House. (union)

Luxury fashion brand Gucci has canceled a fashion show scheduled to be held at Seoul’s royal palace after a fashion magazine photo taken at the former presidential palace at the presidential palace drew criticism, a cultural heritage official said. said on Monday.

Gucci, in consultation with Korea’s Cultural Heritage Administration (CHA), has decided to hold the Gucci Cosmogony show on November 1st at Seoul’s Gyeongbokgung Palace, the main palace of the Joseon Dynasty (1392-1910). I was planning.

CHA saw the show as an opportunity to spread the beauty of the palace around the world.

However, the event was recently canceled after CHA was criticized for allowing fashion magazine Vogue Korea to photograph it. The photos showed models posing voluptuously in extravagant dresses at various locations on the property, including the former guest house. Young Bing Kwang.

The photo sparked criticism from some former government officials of the Liberal Party and netizens, who said that using the historic location to shoot a fashion magazine “undermined the dignity of the nation.”

A CHA official said of the Gucci fashion show, “Before the controversy over the fashion shoot arose, we were preparing for the event with approval.” That’s what I’m talking about.

Cheong Wa Dae was the location of the president’s office and residence for more than 70 years until President Yoon Suk-yeol moved it to Seoul’s Yongsan district in May. At the end of the month, it has attracted nearly 1.4 million visitors.

Gucci has applied to use Gyeongbokgung Palace for the presentation of creative director Alessandro Michele’s latest cruise collection inspired by the constellations, according to plans for the fashion show unveiled Monday.

Entitled Cosmogony, the fashion collection was unveiled in May at Castel del Monte, a UNESCO World Heritage Site and a 13th-century castle in the Italian countryside of Puglia.

The company submitted a plan to promote the historical value of Gyeongbokgung Palace as “the place where the world’s best astronomy was studied” and the themes of its collection through a new show, and CHA enlisted the help of experts to promote history. Approved on the condition that the facts of the matter were verified.

“We prepared the event to let the world know about the cultural and academic value of Gyeongbokgung Palace, a beautiful cultural heritage of Korea, but considering the public opinion within South Korea, including the recent controversial issues, the discussion (cancelled) ),” said a Gucci Korea official. (union)



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