Gen Z demand for ethical and sustainable fashion brands is gaining investor attention.

From young people like Greta Thunberg to small Instagram-famous thrift stores, the concept of sustainable fashion is taking the fashion industry by storm. Millennials and Gen Z shoppers are realizing how their buying habits can impact the ongoing climate change challenge and what role they can play in protecting the environment. . They are making a conscious effort to live a sustainable lifestyle and look to brands to pave the way and make change together, not just for themselves.

According to reports, the fashion industry accounts for 10% Total annual anthropogenic greenhouse gas emissions. Prioritizing sustainable business practices has therefore become important for brands not only to attract customers in the current market, but also to protect future generations and the planet. there is only one.

How can fashion brands become sustainable?

make something that lasts

We create designs that last. It’s best for brands to spend their energy creating long-lasting, high-quality, timeless designs rather than recreating short-lived catwalk fashions. With the right materials like organic cotton, construction and cuts, you can create clothes that will last for years, not months.

Focus on eco-friendly packaging

Packaging, especially plastics, is one of the biggest contributors to environmental pollution and destruction of plants and animals. Fashion brands should use biodegradable and eco-friendly packaging to ensure that the sustainable journey of their products remains eco-friendly throughout. Businesses can pack their items in recyclable paper and cloth sleeves to keep harmful residue from splattering up the sides. Waste of manufacturing materials can be eliminated.

Think biodiversity

Fashion brands should keep biodiversity in mind when creating products. Biodiversity not only provides the fashion industry with countless resources, it also protects us from climate change. Fashion brands should use vegan, reusable and recyclable materials in their products to ensure they support biodiversity.

Made with sustainable materials

Percentage of plastic packaging 9.2 billion tons Amount of waste dumped into landfills and oceans. And only 9% of this waste is recycled. remaining? Well, they end up doing irreparable damage to the planet.The best way for fashion brands to reduce their negative environmental impact is to switch to sustainable materials when manufacturing their goods. Fashion designers can use recycled and upcycled materials, such as fabrics made from used clothing.

Plus, veganism is taking the world by storm because these products are eco-friendly and don’t sacrifice the lives of animals for style. It’s time to Brands can use hemp, natural rubber, vegan leather, and more. The market for vegan footwear is projected to grow at a CAGR of 8%. Growth rate from 2022 to 2030 compared to a CAGR of 6% from 2015 to 2021. These numbers are enough to show how effectively the brand can care for the planet while staying at the top of the fashion game with vegan fashion.

Why are sustainable fashion brands a priority for investors?

With a growing market for sustainable products and the challenge of climate change, investors are interested in investing their money, time and energy in sustainable fashion brands. Investors want to know viable solutions for brands to work with. They choose to invest in innovative brands while considering the impact of their actions on the environment and future generations. As a result, brands must truly seek out investors.


Sustainability is not a passing trend. That is the only way to ensure a healthy environment and a well-resourced future. Consumers show they appreciate sustainable fashion. Brands in the growing fashion industry need to be proactive in making the industry profitable for both consumers and the environment in the long term. As trendsetters, it is the brand’s responsibility to pay attention to what consumers consume.

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The above views are those of the author.

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