The resale boom hasn’t slowed down fast fashion – Sourcing Journal
According to a recent report by Edited on the state and future direction of the second-hand market, despite the increasing appeal of resale, the problems that resale is thought to help solve (overproduction and overconsumption) It can hardly be delayed.
“Despite reports of overstocking while consumers are holding back on spending due to the looming cost crisis in goods, the fashion industry remains overproduced,” said the retail analytics firm. He added that new fast-fashion products have dropped online for men and women, with an average of more than 47,000 styles worn weekly in the United States alone.
The figure is up 11% from 2021 and 120% from 2020, when Covid caused a significant drop in production.
The fast-fashion sector has seen some reselling, with Zara pre-owned, Shane Exchange and Primark Vintage Wholesale Company’s newly launched shop-in-shop Warnwell. Even if you make it available for resale, it won’t be canceled.” Get out of the dwindling mass of single-use products. “Circularity is a fundamental cornerstone of sustainable fashion, but resale alone is no silver bullet against continued overproduction levels.”
So-called second-hand goods, projected to be worth $218 billion by 2026 in ThredUp’s 2022 Resale Report, are booming due to several factors. These include growing societal support for the circular economy, Generation Z’s love of thrift, and reseller profits from offering rare, limited-edition items such as Hermès and New He Balance.
Some brands shine brighter in the resale market than others. According to both Rebag and Edited, Telfar is currently the top pre-owned brand offering sellers the best return on their overall investment. Its value retention rate exceeds that of Hermès. Collaborative pieces with Ugg, Moose Knuckles, and Eastpak have been a major draw in the secondary department, with the original price of $257 and sold-out Large His Shopping His Bag is available on select US sites. is up for sale at a price increase of up to 132%.
However, rare luxury items remain the source of the most dramatic markups. Hermès Birkin and Kelly bags have risen in price by up to 2,554 percent on US resale sites and 5,308 percent in the UK. Old Tom Ford-designed Gucci pieces also trade in the UK for five times his original price.
Edited adds that the phenomenon isn’t limited to luxury, calling the Adidas Kobe 2 USA flag sneaker, Nike SB Danks, several New Balance shoes, and the Aime Leon Dre x 550 style “at a luxury price point.” Take control” as an example of a kick.
The company has detected another trend in this area: increased use of bots, resulting in a crackdown on bots buying limited-edition drops that can be resold for significant profits. Both Telfar and Nike have said they have taken steps to ban bots from their sites and expect other companies to do the same in the coming months.
Conversely, Edited also mentioned brands that perform poorly for resale. Used Off-White and Diesel can be 48-91% cheaper than original, depending on factors such as consumer demand and product quality. However, price-sensitive Gen Z consumers can use these deals as a gateway to develop future brand loyalty when they can afford to pay retail prices, so the report notes that this is not necessarily the case for these brands. I pointed out that it would not necessarily be a disadvantage.
Sell-through rates for resale sites are very high compared to traditional retailers, with Edited finding that sneaker site Goat has more than doubled orders over the past year, while Poshmark’s revenue is up to It points to an increase of almost 14.5%. Additionally, Edited states: In the United States, on October 24, 2022, he found that 69% of the products available at Vestiaire Collective were less than his 3 months old, and only 5% had been listed for over a year. On the other hand, Mytheresa had 34% of its assortment sold online over his one year, while Luisaviaroma had an average age of 3-6 months for available items.
“Resell platforms may offer styles from their archives, but they usually sell out before they go out of date,” the report said.