Digital Fashion Platform BNV Launches Its Own Metaverse


One of the biggest challenges facing the booming digital fashion space is loosely defined as: designer and programmer We are working to dress up virtual avatars that will populate people who are still being born metaverse—Balancing the priorities of being both a fashion veteran and a Web3 pioneer.

Some of the most popular metaverse platforms Decentraland When sandboxhas gained considerable traction in Web3 circles due to the fact that they work on “Unauthorized” Structure: Digital assets (for example, virtual dresses) can come and go at will.

However, these same platforms also tend to be built in a very simplistic 3D style.

For example, the sandbox employs a distinctive “voxelized” aesthetic (think pixelated, but with cubes). Some industry experts feel that this blocky, cartoony ecosystem is ill-suited to serve as a proving ground for the future of digital fashion.

sandbox.Image: Decryption

Richard Hobbs, CEO of digital fashion platform BNV, said: Decryption in a video interview.

Hobbs believes that BNV may have solved this dilemma by not only creating digital fashion pieces, but also acting as a conduit between traditional fashion brands and design tools in the metaverse. increase. Within the next month, the company plans to roll out a beta version of his BNV World, its own metaverse platform. It is specially tailored to showcase intricate and intricate digital fashion creations for the citizens of the Metaverse.

BNV World will be built on Unreal EngineA realistic graphics software tool from Epic Games, creators of Fornite. Hobbs believes the flexibility Unreal offers will be key to attracting the enthusiasm of his fashion leaders, who are unconcerned with the design limitations of the current metaverse.

“These experiences that are built or dream to be built using Unreal, the Metaverse, are what I think fashion brands will get the most attention from,” said Hobbs. “Using the power of Unreal, we can demonstrate material physics in a different way. [Before], the material had no movement and was literally equipped on the avatar. That’s all. “

BNV World will allow visitors to showcase the fashion creations of countless designers in hyper-realistic 3D and will feature a platform-only marketplace for BNV products. There are also virtual spaces and stages designed for events and the presentation of digital fashion collections. Certain areas of the platform will be token-gated to provide NFT holders with “varying levels of accessibility and wearability.”

Hobbs said that by creating a virtual space that was first and foremost intended to meet the visual demands of digital fashion, creators could “experience how fashion looks and is interpreted in the metaverse.” We believe we can be more creative and experimental.”

Luxury fashion brands have begun to experiment with their presence in the metaverse, but their efforts have yet to truly pay off.

February, Gucci Purchased undisclosed virtual land Build themed spaces and sell digital fashion items.French luxury fashion house Balmain Metaverse ecosystem currently under development Designed to captivate its exclusive clientele with a layered and immersive experience. Balmain has yet to reveal which metaverses he plans to incorporate into his platform.

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