Chick-fil-A’s unfortunate tweets, sustainable fashion questions and more
Chick-fil-A is under fire for a tweet about a black man craving the chain’s spicy nuggets.The social media backlash started Friday after user @KANYEISMYDAD murmured at Chick-fil-A. “Grilled spicy deluxe but still no spicy nuggets … … @ChickfilA … ..” he said. The chain’s official account responded, “Your community will be the first to know when a spicy item is added to the permanent menu, don!” It was not accepted by some people who understood it to mean the black community.
Your community will be the first to know when a spicy item is added to the permanent menu, Don!
—Chick-fil-A, Inc. (@ChickfilA) September 9, 2022
not the first time Chick-fil-A uses this phrase. chain told today That you are using the term ‘community’ in a broader sense to talk about where you run your restaurant. But they said the tweet had poor word choice. “It was never meant to be insensitive or disrespectful,” they said.
I recommend double-checking the language you use to make sure it doesn’t have offensive connotations. A slight edit to the wording of “your community” would have helped Chick-fil-A avoid the backlash.
Other top stories today include:
Ukraine uses branding to fight war
As the war in Ukraine rages on, more than 20 nations have tasted Ukraine’s courage. Created by Banda, a creative agency based in Kyiv and Los Angeles, Brave Ukraine offers a new way to talk about the nation’s national identity and rethink its values and goals. According to AdAgethe campaign includes billboards, social media posts, and more, and features photos of both civilians and soldiers.
Ukrainian President Volodymyr Zelensky supported a wartime branding campaign. video address“Courage is our brand. This is what it means to be who we are.” conversation report Banda donates its services, and multiple global media companies donate media space. conspicuous sign Located in Times Square.
Why this matters: The direct impact of “brave Ukraine” may not be known for some time. But this campaign turns an intangible value, courage, into an asset. This allows the nation to extend the visibility of war beyond news coverage and adapt it to visual and social media consumption.
measured thinking
Morning Consult New Research Twenty-five percent of US adults who identify as conservative indicate they have not subscribed to a video streaming service. That’s 11 percent higher than self-proclaimed liberals who said the same thing. The percentage of conservatives who say they don’t subscribe to a major streaming service or use someone else’s password was also higher than the percentage of liberals and all US adults who reported the same thing. (19%), Netflix (17%), and Hulu (16%).
One reason for the difference is that conservative Americans tend to be older and older consumers than liberals. Unlikely Subscribe to a video streaming service.However, an associate professor of sociology at the University of Toronto also Said The person on the left likes pop culture more than the person on the right. This data suggests that a lack of focus on pop culture-related content may attract a more conservative audience. With video streaming growth stagnating, it’s important for brands to grow their audience.
New anti-synthetic campaign raises questions about sustainable fashion
Earlier this month, fashion brand The Woolmark Company launched a dramatic new campaign It’s called “Wear Wool, Not Fossil Fuels”. Containing strong visual imagery, the campaign highlights the negative effects of synthetic fabrics and the crude oil used in their production.Focus on campaign 60 second movie It depicts three people struggling to swim in a pool filled with crude oil. “Every 25 seconds, an Olympic-sized oil pool is used to make synthetic clothing,” the caption said.
While an anti-synthetic campaign raises awareness about the use of fossil fuels, critics are questioning the truth behind “sustainable fashion.” According to Business of Fashion, a vague definition of what sustainable fashion is, has consumers wondering what they are investing in. vegan leather or plastic.
“That choice is a false narrative” Filmmaker Rebecca Capelli saidits documentary “Slay” highlights the negative effects of animal skins in fashion. That doesn’t make what they’re pushing magically good and ethical.”
Why this matters: Making a moral statement is becoming more and more important for brands. Sustainable fashion is big business, but currently there is no standardized way to measure whether a material is ‘sustainable’. The best thing brands can do is be transparent about their manufacturing processes and materials.
Dawn Olsen is a writer who attended out-of-state engineering school (Purdue University) for a degree in English. She lived in Indianapolis for ten years, too much time on twitterIn fact, she’s probably thinking about Twitter right now.