Brand energizes styling community at one of fashion’s biggest moments in NYC

COLUMBUS, Ohio-(BUSINESS WIRE)–Fashion apparel retailer Express, Inc. (NYSE: EXPR) is launching branded “Made to #ExpressYou” activations to bring Fashion Month to customers nationwide announced. The in-person and social media initiative will kick off at the brand’s first-ever “Made to #ExpressYou” pop-up styling hub in New York City on September 9th and 10th.express celebrity stylist – Alison Bornstein, Brandon Williams, Sam Spector, When Zelina Akers – Host personal styling appointments for event attendees.

Executive Vice President and Chief Marketing Sara Tervo said: Express officer. “Styling As part of her community, celebrities leverage her stylists to help people dress with confidence and deliver innovative her TikTok brand effects to help users discover their favorite trends of the season.” to be shared with other users.”

The “Made to #ExpressYou” pop-up styling hub brings the power of the Express community to New York City by empowering people to dress with confidence in the brand’s Fall 2022 collection. Appointments with branded celebrity stylists take place in the Express Styling Hub, designed as a luxurious dressing room.Actor/Digital Creator Chris Olsen will also make a special appearance, creating “street style” content at the Flatiron location on September 9th. The Express Styling Hub will be open to the public from 9am to 5pm EST, and customers can join stylists at:

Friday, September 9 – Flatiron

130 Fifth Ave., New York, NY Between 18th and 19th St.

Saturday 10th September – Meatpacking

446 West 14th St., New York, NY, between Washington St. and 10th Ave.

From September 9th to October 31st, the momentum continues as the brand debuts an engaging new way for customers to celebrate their style with TikTok’s “Walk the Runway” brand effect. increase. Users can turn the background into a custom his runway to show how they can express themselves through style.For brand effect, within TikTok[Friends]open a tab and[Add Friend]Access via TikCode by tapping the button, selecting the QR code icon, and scanning the code in store, branded marketing materials, Made to #ExpressYou. Pop-up styling hub.

On September 17th, the brand’s styling community will host the Fall Style Celebration with an all-day event at 98 Express stores and a digital livestream hosted by Tan France. The event replicates the NYC Styling Hub’s revitalization by engaging customers with confidence-boosting styling, leveraging TikCodes to achieve brand impact, and offering exclusive giveaways, offers, and more. Learn more about.

About Express Co., Ltd.

Express is a modern, multi-channel apparel and accessories brand built on purpose-driven versatility. we build confidence We inspire self-expression. – Powered by the styling community. Launched in 1980 with the idea of ​​finding style, quality and value all in one place, Express has become some of the most important fashion trends that define culture. Express Edit’s design philosophy ensures that the brand is always “now”, so people know that Express can help them look and feel the way they want, every day, every occasion. You can wear clothes to

The Company operates more than 550 retail and outlet stores, the express.com online store and the Express mobile app in the United States and Puerto Rico. Express, Inc. consists of the Express and UpWest brands and trades on the NYSE under his EXPR symbol. For more information, please visit www.express.com or www.upwest.com.

contact address

Matthew Owens

shadowy

Matthew@weareshadow.com

Amanda Monteleone

limited express

amontelone@express.com