Tug Sydney has been appointed by Bluebeam, a global developer of software solutions and services for the building and construction sector, to drive digital marketing across the Asia Pacific region.

After a competitive pitch, the digital marketing agency will manage all of Bluebeam’s paid media including search, display and video in key markets such as Australia, New Zealand and India.

Tug has been working with Bluebeam since 2019 from Bluebeam’s European offices for paid media and SEO in the UK, Germany, Austria and Switzerland.

Based in Pasadena, California, Bluebeam is a leading developer of solutions and services for architects, engineers and construction professionals worldwide.

Founded in 2002, the software developer has over 2 million users in 130 countries and works with the world’s largest design and engineering companies.

Tug combines data, media, content and technology to improve return on investment for brands, working with Australian clients such as WWF, Budget Direct, NobleOak, Merlin Entertainment, Compare the Market and LEAP Legal Software.

Megan Johnstone

Megan JohnstoneBluebeam’s Regional Marketing Manager for APAC, said:

“Having worked with Tug in Europe, we are familiar with Tug’s expertise and as we expand our product offering in key APAC markets, Tug is ideally positioned to help us achieve our ambitious goals. It’s in.”

Named 2022 APAC Performance Agency of the Year, Tug has offices in Sydney, London, Toronto and Berlin, and opened its fifth international office in Singapore in July.

Charlie Bacon, general manager, Tug Sydney, added: They are an exciting business with clear goals to continue to grow, and we look forward to partnering with them to make that happen. “

Bluebeam is Tug’s latest win, following the appointment of SEA LIFE Sydney to manage search engine optimization earlier this year.