LRS, one of the nation’s leading independent waste diversion, recycling and mobile service providers, today announced the appointment of Emily Olson-Torch as Senior Vice President of Sales and Marketing. Olson-Torch brings to her LRS a portfolio of her more than 20-year career achievements in business-to-consumer revenue and demand generation, digital her marketing, customer retention and growth, brand innovation and reputation management. bring.

Olson-Torch will be responsible for all aspects of LRS sales and marketing, with a focus on customer experience, digital marketing, technology and corporate branding. Since its founding in 2013, LRS has worked to challenge the status quo in the waste industry, creating an organic and acquisition-driven explosion in its three core businesses (Municipal and Commercial Waste Diversion, Recycling and Essential Portable Services). recorded significant revenue growth.

Olson-Torch said: “Over the past decade, LRS has shifted the paradigm of the waste industry from a linear function in society to a profitable circular operating model rooted in the reuse, diversion and value enhancement of waste. I am really looking forward to making a difference with LRS.”

Olson-Torch joined LRS after seven successful years at Honey-Can-Do, a leading manufacturer of home solutions. There, he was promoted from VP of Commerce and Marketing to Chief Revenue Officer, where he delivered triple-digit revenue during his tenure. Before Honey-Can-Do, Flor, Shopper Sciences, Zappos.com, OMD Worldwide, and Starcom/Leo Burnett.

She got a bachelor’s degree in advertising. Michigan State Universitynamed ; Crane’s Chicago Business 2020 Marketing Executives to Watch; Quoted in home furnishing news(HFN) 40 Under 40, 2018. In 2011, he received a Bronze Effie Award. Zappos: happy people making people happy motion.

“We welcome Emily to LRS. Her exceptional career experience and achievements will drive revenue skyrocketing and the LRS brand as we grow, innovate and expand throughout the Midwest and Midsouth states of the United States. It will definitely help shape and integrate the customer experience,” said LRS President and CEO. Alan T. Handley.

LRS is amassing 10 acquisitions through 2022 and 22 acquisitions in 2021 to complement its organic revenue growth.