How much should you spend on digital marketing? How do you know how much to invest to generate more sales? What kind of budget should you put into your campaigns? The answer to this question is not always clear, but there are ways to reach your goals realistically.

in this master class Edwina Mullinsa digital marketing consultant and trainer at SocialB, you will discover how to take a more strategic approach to digital marketing and why it can help your business succeed.

Learn how to take your numbers and align them with clear goals. This will allow you to reverse engineer the process and help you better understand where to put your budget. Not only will you receive access to templates and strategy documents used by SocialB experts, but you will also take a proven step-by-step process to unlock the power of your data, drive sales and, importantly, all of pennies can be activated.

This course is…

Course content

• Why should you invest in digital marketing?

• Research your industry and competitors to benchmark your processes

• collect figures

• How to determine your digital marketing budget

• Calculate the investment needed to reach your goals and realize your return on investment

• decide where to spend money

• Plan and allocate a digital marketing budget

• Building business resilience

• Question-and-answer session

Tutor profile

Edwina Mullins Marketing leader, consultant and trainer, covering all industries but with a passion for B2B and NGOs. We advise clients on the best direction for their marketing, digital and social media strategies, helping them build a sustainable set of digital assets for both external and internal communications. She leads a marketing team dedicated to driving growth and change within the innovation community through effective communication strategies, go-to-market insights, and talent development. Edwina is passionate about food and farming besides her position as Head of Marketing at SocialB and her trainer as a freelancer. She is an advocate for sustainable and regenerative agriculture and serves as Acting Vice President of a local charity. She also sits on the Turtle Doves Board of Directors. CIC helps young women gain confidence and experience through placement, mentoring and training in the workplace.

detail

date: Friday, December 2nd
time: 10am-1pm GMT
price: £149 (plus £7.39 booking fee)

This masterclass is available worldwide. Please refer to this time zone converter to check your local live streaming time.

10:00 AM GMT | 11:00 AM CET | 2:00 AM PDT | 5:00 AM EDT

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Once purchased, there are no refunds, even if you do not attend or cancel your reservation for the event. For more information on our refund policy, please see our Terms of Service.