£650,000 awarded for new digital marketing training course in Greater Manchester

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Hundreds of people in Greater Manchester will be trained in digital marketing skills and will be placed in high-paying jobs through the launch of new training programs.

The Greater Manchester Combined Authority (GMCA) has awarded contracts to The Fearless Academy and The Data & Marketing Association (DMA) as part of the Skills Bootcamps program funded through the Department of Education’s National Skills Fund. Fearless Adventures have been awarded £499,928 to run a skills bootcamp and DMAs have been awarded £154,427.

Both organizations will offer best-in-class digital skills designed with employers to help urban area residents acquire critical new digital skills and provide an accessible route to employment with local businesses. We offer free digital marketing training. Additionally, those who complete the training are guaranteed real-world job interviews that help companies close digital skills gaps.

Fearless Academy’s bootcamps focus on search engine optimization (SEO), pay per click (PPC), social media, graphic design, web development, as well as a set of foundational digital skills. The curriculum is led by a digital marketing specialist from parent brand Fearless Adventures. In addition to this, the Academy’s dedicated talent team supports the learner upon completion of his 12-week Skills bootcamp and leverages an extensive founder network to provide an accessible route to employment. increase.

Focused on digital marketing strategies, DMA’s skills bootcamps help learners of all backgrounds develop and increase their access to creative, data, digital, and strategic marketing skills. Many organizations, especially small businesses, will benefit from an expanding pool of skilled talent with enhanced digital marketing skill sets.

Eamonn O’Brien, Trustee, Head of Education, Work, Skills, Apprenticeships and Digital, Greater Manchester, said::

“We urge businesses and individuals to sign up for Skills Bootcamps to take advantage of truly great opportunities, especially for unemployed and low-income workers, or those contemplating a career change. .

“The program creates a clear path to a skilled, well-paying career with a guaranteed future. The Lord acquires recruits with the necessary skills.

“Accessible and affordable training is a key weapon in fighting the cost of living crisis as we strive for a better post-coronavirus future. and help us take control of our future.”

Fearless Academy co-founder Dominic McGregor said:

“As a business leader, I have seen first-hand how businesses can change by taking chances on young talent. It’s becoming one of the problems: The actual skills gap for digital marketing professionals is growing all the time, and our mission is to reverse this trend by upskilling the next generation of ambitious talent. It’s about reversing.”

Chris Combemale, CEO of DMA, said:

“Our Skills Bootcamps provide support to people of all backgrounds in Greater Manchester to help them develop highly desirable digital marketing skills. It helps SMEs attract a skilled and diverse workforce, empowering them to grow and be more productive.”

Skills Bootcamps are flexible courses of up to 16 weeks for those aged 19 and over, offering the opportunity to build sector-specific skills and a guaranteed interview with a local employer upon completion. The program is part of the government’s Lifetime Skills Guarantee and Jobs Plan, designed to help people embark on the career ladder, return to work and access advancement opportunities while helping employers meet their skills needs. is part of

Skills Bootcamps support individuals across priority groups including:

  • low wage workers
  • unemployed or unemployed
  • veteran
  • ex-criminal
  • Woman
  • ethnic minority
  • Over 50s
  • Returning to work from childcare/maternity leave
  • Those with health conditions or disabilities

Fearless Adventures and DMA offer flexible online training courses. This training course takes up to 16 weeks to complete so people can have the training in their lives. All courses are free and put individuals in a stronger position to improve their careers and employment opportunities.

To apply for The Fearless Academy Skills Bootcamps, please visit: To apply for the Fearless Academy; DMA Skills Bootcamp, visit GMCA Employers (ceros.com).

For more information on Skills Bootcamps, visit Skills Bootcamps – Greater Manchester Federation (greatermanchester-ca.gov.uk).

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