Digital Marketer and data analyst Adedotun Adekanmbi aka DotunOnAMission asserts that digital marketing has helped Nigerian music grow steadily.

According to Adekanmbi, Marketing and Public Relations Manager at Trace TV, it’s smart for stakeholders and key players in the industry to jump on the trend of new marketing tools.

Member Chartered Institute of Marketing UK noted that music marketing has moved away from old trends towards easier, more accessible and results-oriented platforms.

“It is imperative to celebrate the arrival of a new digital trend because music marketing is in an era of vinyl where music marketing has to go to marketers, put CDs in stores, share flyers, share demos to radio stations. , and aggressively push their music online on Facebook, Instagram, TikTok, and more.

“I saw someone drop a song today and the first thing I noticed was a TikTok demo that went viral. Machala by Carter Efe and Berry Tiga. They dropped a snippet of a song and within 24 hours more than 162,000 videos of various users of that song were created.Thus, the forces of digital trends are influencing music marketing. You can see that it’s giving, and the record labels aren’t sitting back on it,” Adecambi said.