As marketers look for new ways to connect with customers and prospects, new research shows that social media marketing is becoming an increasingly important marketing channel.

HubSpot recently published the “State of Inbound Marketing Trends” report. Statistics show that social media (44%) will become the largest marketing channel by 2022. This is followed by website/blog (36%) and email marketing (35%). , and content marketing (32%). Additionally, social (16%) was cited as the top traffic source for his website by respondents. A majority of marketers said it was the most effective channel for acquiring new customers in the past year.

When it comes to the types of content used on social media platforms, most respondents (47%) say they consume content that reflects their brand values. Specifically, 80% of his content marketers said the most effective social media content was “interesting.”

B2B marketers turn to social media marketing

Previous research shows that B2B marketers in particular are already seeing a lot of success using social media.

Most B2B marketers (50%) now claim that social media is the most effective digital marketing channel when it comes to driving revenue, according to Wpromote’s State of B2B Digital Marketing 2022 report The data show that Respondents also cited content marketing (47%) and email (41%).

Over the next 12 months, a majority (52%) of B2B marketers say they will increase their social media budgets. Additionally, 44% plan to do the same with content marketing, and 32% say they plan to invest more in paid search.