Katie Robinson Named Senior Vice President of Marketing

Adam Ruehmer Promoted to Senior Director and Head of Digital Marketing

Both will continue to deliver influential campaigns to artists across the Elektra family of labels.

Elektra Entertainment today announced two significant promotions in the label group’s marketing department. Katie Robinson has been named Senior Vice Her President and Adam Ruehmer has been promoted to Senior Director and Head of Digital Marketing. Based in Los Angeles, Robinson and Rumer will report to Elektra Co-Presidents Mike Easterlin and Greg Nadel.

Since joining Elektra in 2019, Robinson has overseen campaigns for a wide range of label group artists including Twenty One Pilots, Avril Lavigne, Maisie Peters, jxdn, A Day To Remember, Alec Benjamin, Fitz and The Tantrums, and Flor. I’ve been Ruehmer said he joined Elektra for the first time in 2021 after he spent seven years at his sister label, Warner Records, and has since worked with the likes of Brandi Carlile, Alec Benjamin, Avril Lavigne, Twenty One Pilots and Gojira. Digital has led his campaign.

Elektra Co-Presidents Mike Easterlin and Gregg Nadel said in the announcement: From start to finish she treats each campaign with an unparalleled level of passion and care, bringing artists closer to their fans in genuine and innovative ways.Adam is definitely one of our rising star girlfriends. is. Deeply rooted in the culture, he continues to experiment in the digital space, offering strategies that move the needle. Kudos to both Katie and Adam for these well-deserved new posts. “

Robinson said: Mike and Greg have built a collaborative and creative team at Elektra. Thank you for continuing to work with us to champion these amazing artists and their music. “

Ruehmer adds: There is so much more I want to accomplish for artists and I am grateful to Mike and Greg for entrusting me to spearhead efforts in the digital space. “

Katie Robinson joined Elektra Entertainment in 2019 as Vice President of Marketing. This appointment saw her return to her family at Warner Music from 2006 until 2013 when she worked with Atlantic and Fueled by her Ramen roster and was promoted to Senior Her Director of Marketing. is showing. Prior to joining Elektra, she was Head of Global Marketing at Red Bull Records where she built and led her team of marketing, digital and e-commerce for the label. Prior to that, she worked for Interscope where she worked for three years, overseeing marketing for The 1975, Madonna and others. Starting her career with Atlantic/Fueled By Ramen, she helped launch and build her multi-platinum career for Bruno Mars, Paramore, Twenty One Pilots and Panic!. Have fun at the disco.

Adam Ruehmer has been appointed Elektra Entertainment’s Director of Digital Marketing in 2021 after more than seven years at Warner Records where he worked on digital strategies for Linkin Park, Michael Bublé, Disturbed, My Chemical Romance, Mastodon and others. His work on Linkin Park’s Hyrbid Theory interactive site for his 20th anniversary was nominated for his Webby. Ruehmer started his career at Linkin Park, running his digital marketing, his on-site fan activations, and his social content while the band was touring.