Wisconsin-based mortgage company Waterstone Mortgage Corporation has appointed Chik Quintans as its new director of digital marketing, the company announced Thursday.

In his new role, Quintans will oversee digital marketing strategy and work with graphic designers and communications specialists to enhance Waterstone Mortgage’s online presence through social media campaigns and content creation.

Quintans will focus on customer acquisition and retention, reputation management, SEO and SEM, mobile and SMS marketing, lead generation and conversion, according to the company’s press release.

It also analyzes the company’s best practices, trends, and innovations in online marketing, and trains marketing and sales teams on digital communications policies and brand regulatory compliance.

Quintans’ professional career spans over 20 years in mortgage lending. Prior to Waterstone Mortgage, he was a Digital Marketer. Underground Marketing Society LLC. In 2021, he was a mortgage banker US mortgage. Prior to that, he was a Marketing Strategist at . Homebridge Financial Services Inc. as a Digital Marketing Manager at Absolute Mortgage.

“his [Quintans] Lisa Fenske, senior vice president of marketing and communications at Waterstone Mortgage, said: “We know Chick will play a key role in getting our message across to homebuyers, homeowners and referral partners across the country.”

Quintans has been featured in publications such as: The Seattle Times, The Everett Herald, The Wall Street Journal, FOX Business, The Associate Press, When Scottish guide magazine, according to the statement.

“From a digital marketing perspective, Waterstone Mortgage is well positioned for the next evolution of the mortgage industry, and we are pleased to contribute to expanding customer reach and brand messaging.”

Quintans is also a Certified Mortgage Planner (CMP) and a Certified Mortgage Planning Specialist (CMPS).

In June, Waterstone Mortgage appointed Paul Garrigues as its new Chief Financial Officer to oversee the company’s corporate accounts and guide the branch’s financial policies. Founded in 2000, the lender Waterstone Bank SSB, is a wholly owned subsidiary of Waterstone Financial Inc.