Volvo Car UK has announced a partnership with Fearne Cotton, the founder and broadcaster of multifaceted wellbeing brand Happy Place.

Volvo said it has partnered with Cotton to help educate the country about electrification.

Through the partnership, they aim to “inspire and empower” people to make greener choices in their daily lives, Volvo said.

As part of the partnership, Cotton will drive Volvo’s new all-electric C40 Recharge. This model features a 100% leather-free interior with carpet made from recycled PET plastic bottles.

Christian Elbeforth, Managing Director, Volvo Cars UK, said:

“An inspiring changemaker and a pioneer in her field, Fearne has fully embraced our position as a brand not only in sustainable living, but also in pushing boundaries and exploring innovative solutions. Encapsulating. People.”

Cotten’s career spans television, radio and digital, and her Happy Places platform, which incorporates podcasts, books and festivals, connects thought leaders around the world to help empower self-love and well-being. .

Cotton adds: We are both fully committed to sustainability so it is very exciting to be part of that electrification journey. and perfectly complements my passion for mental health.

“When life gets busy, it’s important to find time to take care of yourself.

“The new electric C40 Recharge fits seamlessly into my life and features like fast charging give me time to recharge myself so I feel great getting behind the wheel and heading out for my next adventure.” Become.”

Volvo recently partnered with Fortnite creator Epic Games to bring high-definition in-car graphics to its next-gen cars.

The brand is preparing to transition to a zero-emissions brand that will be sold entirely online by 2030.