US News University Rankings Face Questions and Competition

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When the latest rankings were released on Monday, they’d go over the data that underpins them, the methods used to categorize colleges, and the others that churn out the best of this and the best lists for clicks. We faced growing questions about the intense competition from publications. A college teenager and her parents.
Those data looked particularly suspicious In July, after questions were raised about the accuracy of figures for New York’s Ivy League schools, U.S. News moved Columbia University from as high as number two among national universities to the vague status of “unranked.” Pushed up. Colombia said in June it would not send data this year because it had considered the matter.
On Friday, the university admitted to reporting exaggerated figures for the percentage of undergraduate classes with fewer than 20 students and the percentage of full-time professors with terminal degrees. “My undergraduate experience has been, and always has been, centered around small classes taught by highly skilled faculty,” but expressed regret over the “flaws” in its data reporting.
Colombia ranked 18th in the rankings released on Monday. US News said it used publicly available data and other information, including the results of its annual survey of school reputation, to evaluate the university. It’s been nearly 20 years since Colombia failed to make the top 10.
Universities track numerous national and global rankings. The US News version faces an increasing number of competitors, but retains enormous clout.
“U.S. News remains by far the most influential newspaper in the rankings,” said Colin Diver, former president of Reed College in Portland, Oregon. He calls it the leader of the “rankcracies” that dominate higher education.
Gary S. May, president of the University of California, Davis, is keen to raise its profile and jokes that his list of favorites is “always the one we rank highest on.” I like. UC-Davis ranked him 10th in U.S. News’ analysis of public universities this year, alongside the University of Texas in Austin and the University of Wisconsin in Madison. But May points to another Washington Monthly list that focuses on social mobility, research and public service.
“We just came out as the second public,” May said. “It’s fresh to my mind.” May said he’s surprised that different approaches to data can “really shuffle the deck of the top schools.” It also follows the rankings of Journal/Times Higher Education, Forbes, Money and others.
Research shows that rankings can make or break students who attend college. His 2019 survey of college freshmen by UCLA’s Institute for Higher Education found that 15% said national magazine rankings were “very important” in choosing a school. This he increased from about 10% in 2000.
Many rankers pull their data from the College Scorecard, a federal website launched by the Obama administration in 2013. This is to promote an alternative to US News’ view of higher education. For a given school, the site shows former student income, student debt levels, loan repayment rates, student diversity, graduation and retention rates, net prices by household income, and other metrics.
Michael Itzkowitz, who headed College Scorecard under the Obama administration, said the platform’s data is putting a new spotlight on student achievement in college. The Economic Liquidity Index, created by Itzkowitz himself, an analyst at the center-left think tank The Third Way, ranked California State University, Los Angeles, the nation’s top value proposition for low-income students.
“More and more attention is being paid to whether students can graduate, get a job with a decent salary, and be able to pay off their loans,” Itzkowitz said. A momentum shift is happening. ”
Still, university leaders often have two thoughts about rankings. personally obsessed with them.
“I think there are many virtues in the ranking discipline,” said one prestigious university president, who spoke on condition of anonymity to provide a frank assessment. Regardless, he said the rankings help focus internal discussions about school performance.
The U.S. News ranking system has evolved, but one enduring element is the survey sent each year to more than 4,000 college presidents, deans and deans of admissions, asking them to rate their peer schools’ academic quality on a scale of one scale. It is ,” to 5, “Outstanding”. This equates to 20%, ensuring that fame, or lack thereof, always counts.
The formula also takes into account faculty resources such as salary, class size (20%), and spending per student (10%). All of these are heavily influenced by the wealth of the institution. Along with her SAT and ACT scores as a freshman, she has a high school class grade of 7 percent and an alumni giving rate of 3 percent.
The rising blinding movement in college admissions officially poses a challenge. After the disruption of the coronavirus pandemic, the University of California system decided not to consider SAT or ACT scores for admission. can become increasingly difficult.
This year, US News used Fall 2020 freshman test scores to rank schools in the UC system. (UC-Berkeley and UCLA are tied for 20th nationally.) Many other colleges used their Fall 2021 scores. For still others, I left test scores out of the calculations entirely.
In recent years, US News has placed more emphasis on outcomes, such as the percentage of students who remain in school beyond the first year and the percentage of students who graduate within six years. There is also an analysis of graduation rates for students from low-income households. Whether the graduation rate is ahead or behind expectations. and alumni debt levels. All of which equals his 40%.
US News claims the formula meets the needs of college-bound students.
US News Chairman and CEO Eric J. Gertler said: “Our mission is to empower students to make the best decisions for themselves.”
About 40 million users will visit the Best Colleges website in 2021, according to US News. One day recently, a Google search for “university rankings” brought US News to the top.
Right below that was Niche.com, a platform for searching for schools. We rank universities using a variety of federal data points and student and alumni reviews. Niche claims it is being talked about more by students on social media than on US News.
“Their influence is waning, no question,” Niche CEO Luke Scarman said. Rankings are useful, but not everything matters, he said. “In some ways, rankings are a legacy of media companies,” said Scarman. “We are a modern platform that does a lot, but we are not a media company.”
Cardona’s Aug. 11 speech ridiculed what he called “the whole science behind the rising rankings.” He cites inter-university competition for wealthy students with high SAT scores and elites who seek the favor of their classmates by using “expensive dinners and lavish events” to score points on reputation surveys. I ridiculed the inter-school effort.
On Wednesday, Cardona confirmed that he intended to hype U.S. news rankings and more that “prioritize prestige and exclusivity.” The federal government would rather put the spotlight on universities with other strengths, he said.
“We are committed to bringing attention to and providing support to colleges and universities that are hosting students who are currently struggling and giving them the opportunity to succeed,” Cardona said.
It is unclear how rankings affect demand for select colleges. Colombia is likely to receive tens of thousands of entries this year, regardless of rank. The university did not answer questions about its rankings or whether working with US News was worth the trouble.
Patrick G. Magitti, president of Villanova University, said the Catholic University near Philadelphia is attracting more interest from potential students after being reclassified from a master’s degree university to a doctoral research university in 2016. This led US News to move Villanova from the regional list to the national list. It debuted in the top 50. Enrollments in 2017 increased by more than 20%, he said, Maggitti. The school also got publicity from his 2016 NCAA Men’s Basketball Championship.
“We don’t participate in US News rankings, but we’re not immune to seeing them,” Maggitti said. “It has increased market awareness.”
Villanova was a little embarrassed this year when it revealed to US News that it had submitted false information about its financial assistance. The magazine temporarily removed Villanova from her “Best Value” list in July. Maggitti described the error as “a year-long blip.” This year, Villanova ranked her 51st overall national university.
Some schools are rebelling against US News. Reed, a prestigious liberal arts school, has long been known to boycott investigations. Regardless, US News ranks it 72nd among liberal arts colleges using publicly available information. Experts say if Reid cooperates, he will probably move up the ranks.
A growing number of higher education leaders are ignoring reputational research, an important part of the US News ranking process. In its 2011 edition of the rankings, US News said 48% of those surveyed responded. The response rate is currently 34%.
Christopher L. Eisgruber, president of Princeton University, is a longtime leader in the rankings and among those who skip the survey. I found myself wondering how to rate a very famous Southern university that I had never visited. “I felt unqualified to make judgments,” he said. He put the questionnaire aside and said he hadn’t filled it out since. The current president and admissions director at Princeton University is no different, the university said.
Gertler defended the study, saying the data obtained was solid and worth including. Employers care about it, and so do faculty, parents and students, he said.
Critics say trying to measure reputation is a hollow and self-perpetuating exercise. said that it has been closely associated with “That reputation is protected by their reputation,” said Glastris.
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